#Japan #oral health #Lotte #Nagaokakyo

LOTTE Partners with Nagaokakyo City for Enhanced Public Health

On November 1, 2025, LOTTE Co., Ltd., headquartered in Shinjuku, Tokyo, signed a comprehensive partnership agreement with Nagaokakyo City in Kyoto Prefecture, aimed at promoting the oral and overall health of its citizens. This groundbreaking agreement will serve as a cornerstone for collaborative efforts to improve the community's quality of life and health span by focusing on dental health.

Objectives of the Agreement

The partnership sets forth several significant goals intended to promote greater well-being among Nagaokakyo's residents. Key elements of the agreement include:

• - Health Promotion through Oral Care: Initiatives will be implemented to enhance the health of the citizens by focusing on oral hygiene and health.
• - Mental and Physical Health Enhancement: Beyond just oral health, the collaboration also aims to improve mental and physical wellness.
• - Awareness of Chewing Importance: The partners will work to spread information regarding the importance of chewing for overall health benefits.
• - Preventing Physical Deterioration: Knowledge dissemination will focus on preventing bodily decline through oral health maintenance.
• - Disaster Response Support: The agreement includes support measures for disaster victims, such as the provision of essential goods in emergencies.
• - Other Necessary Measures: Any other items deemed necessary for achieving the goals of this partnership will also be addressed.

Planned Initiatives for the Coming Year (2025-2026)

Several proactive measures are set to take place under this partnership during the fiscal year 2025:

In the Health and Welfare Sector:

• - Oral Fragility Seminars: LOTTE will dispatch experts to conduct seminars on oral fragility for senior citizens.
• - Provision of Chewing Check Gum: Participants in these seminars will receive gum to assist in checking their chewing capabilities.

In the Disaster Preparedness Sector:

• - Provision of Supplies: During emergencies, LOTTE will supply gum, chocolates, and heating pads as needed, rather than merely maintaining stocks.
• - Collaboration in Upcoming Disaster Festival: LOTTE is expected to collaborate for the Disaster Preparedness Festival scheduled for January 2026, with details to be finalized soon.

LOTTE’s Commitment to Health and Sustainability

Since its founding in 1948, LOTTE has been a pioneer in the field of chewing, leveraging technologies like xylitol to support oral health. The company recognizes that chewing plays a critical role in health and actively invests in community welfare by providing oral health tools.

In alignment with its sustainability initiative, "LOTTE Mirai Challenge 2048," the promotion of health improvement through chewing is a primary goal. The company is engaged in research and awareness programs related to chewing and health, as well as initiatives aimed particularly at young children's dental health maintenance using xylitol-based products.

For disaster situations, LOTTE will also supply xylitol-infused gum and tablets to Nagaokakyo City, aiding in minimizing health risks associated with secondary disasters. This commitment underscores the company's dedication to community support, ensuring that both oral and overall health can be safeguarded even in challenging times.

For more information, you can visit the official LOTTE website: LOTTE Co., Ltd.