Oh My Teeth Launches Innovative Branding in Sapporo, Hokkaido

Oh My Teeth Makes Its Mark in Sapporo

Introduction
Oh My Teeth, a forward-thinking oral tech venture based in Tokyo, has officially debuted its outdoor advertisement in Sapporo, Hokkaido. This move is not about driving foot traffic to specific locations for dental consultations or treatments; instead, it is a brand campaign aimed at encapsulating the vision of “the future of dental experiences.” This advertisement will be showcased in the bustling underground space just outside the Sapporo Subway Namboku Line ticket gates from January 12 to January 18, 2026.

Meaning Behind the Launch
The phrase “Sapporo Landing” holds significant meaning for Oh My Teeth. There has been a consistent interest in the brand from residents of Hokkaido, with some even traveling all the way to Tokyo for consultations. As of now, Oh My Teeth is becoming recognized as a viable option for those considering orthodontic treatments in Hokkaido. The phrase “Sapporo Landing” succinctly reflects the growing interest in the brand throughout the region while also acknowledging that the previously remote possibility of exploring orthodontic solutions is now becoming a realistic consideration for residents of Hokkaido.

Expansion Through Local Engagement
In its journey to establish a footprint in Hokkaido, Oh My Teeth opened its first-ever clinic in the region on December 12, 2025. Following the launch, they have observed a significant rise in interest, not only from Sapporo but also from other areas such as Hakodate and Abashiri. Given Hokkaido's vast geography, travel distances can be a burden for patients, making online options provided through Oh My Teeth's services an attractive alternative for local residents.

Purpose of the Initiative
It’s essential to clarify that the purpose of this campaign is not to encourage visits to any specific stores or clinics for services. Rather, it serves as a brand advertisement expressing Oh My Teeth's philosophy and the rising awareness and interest in its offerings in Hokkaido. Dental procedures will be conducted by licensed dentists in partner clinics, while Oh My Teeth oversees the system for providing orthodontic aligners and the overall design of the patient experience.

Future Goals
Looking ahead, Oh My Teeth aims to create an environment where everyone, regardless of their location, can consider orthodontic treatments equally. Beyond just the services offered, the company plans to convey its philosophy and ongoing initiatives through various advertising and communication channels.

About Oh My Teeth
Established in October 2019, Oh My Teeth is an oral tech company dedicated to creating innovative dental experiences with the help of tech-savvy professionals and experienced dentists from partner clinics. Thanks to the support of many, the number of patients experiencing 3D dental scans surpassed 50,000 by September 17, 2024, and over 10,000 individuals successfully completed their orthodontic treatments by May 26, 2025. Oh My Teeth is on a mission to “create the future of dental experiences through technology,” promoting a hassle-free orthodontic journey that reduces the need for regular in-office visits. The company is also continually developing a comprehensive system that supports scheduling, consultations, payments, electronic records, and aligner production, seamlessly integrating these innovations into partner clinics.

Link to Dental Scan Experience Count
Link to Total Orthodontic Graduates Count
Comparison of Main Aligners Brands

Company Overview