SmartTRAK Unveils New Market Insight
Recently, SmartTRAK, a prominent name in market intelligence for the MedTech sector, publicly introduced a detailed report titled
Addressable Market Projection for Skin Substitutes, targeting the evolving Advanced Wound Care (AWC) landscape.
The AWC market has seen remarkable growth, reaching an impressive $16 billion in 2024, reflecting a more than double increase propelled by the burgeoning Skin Substitutes market in the United States. This segment accounts for nearly half of the overall AWC expenditure globally.
In their latest report, SmartTRAK dissects the
total addressable market concerning diabetic foot ulcers (DFUs) and venous leg ulcers (VLUs)—key areas of focus within the wound care space. By evaluating essential metrics such as patient demographics, claim volumes, and revenue projections, the report delivers a comprehensive perspective.
One major takeaway from the report is the anticipated impact of newly enacted Local Coverage Decisions (LCDs), which have been delayed until January 1, 2026. Forecasts suggest that both the DFU and VLU markets may face over a 50% reduction post-LCD implementation, correlating with a decrease in claims and average selling prices (ASPs). However, looking beyond this potential downturn, SmartTRAK indicates a resurgence in these markets starting in 2027, opening avenues for ongoing innovation and sustainable growth across healthcare facilities.
Kris Flinn, GM for Wound Care at SmartTRAK, commented on this development, stating, "The swift expansion seen in the Advanced Wound Care Market is largely driven by the dramatic rise in demand for Skin Substitutes in the US. Our insights serve as a compass for companies navigating these market changes, particularly regarding how the shifts from LCDs will shape the landscape. With our Addressable Market Projection report, companies can evaluate both their current and future market holds against evolving ASPs."
SmartTRAK has built a reputation as a crucial ally in the wound care field, continuously supplying actionable insights that empower industry players to adeptly navigate shifting regulatory frameworks and market challenges.
To further promote this significant research, SmartTRAK is set to showcase its findings at the
Symposium on Advanced Wound Care (SAWC) Spring | Wound Healing Society (WHS) event in Grapevine, Texas, scheduled from April 30 to May 4, 2025. Attendees are encouraged to visit SmartTRAK at Booth #105 for first-hand insights into the transformative innovations in wound care.
Additionally, the SmartTRAK Wound Care Analyst Team will be leading an in-depth discussion titled
Insights and Trends in the Advanced Wound Care Market on
May 1, 2025, from 1:45 PM to 2:45 PM. This session aims at revealing crucial dynamics and emerging trends poised to shape the future of wound therapy.
About SmartTRAK: Leading the industry with its unique
Insights-as-a-Service (IaaS) model, SmartTRAK provides real-time market intelligence alongside expert analysis delineating sectors such as Orthopedics, Wound Care, Regenerative Medicine, and Neuro Therapy. Trusted by various medical device companies worldwide, SmartTRAK excels in converting data across multiple sources into actionable insights that facilitate informed strategic decisions. With user-friendly dashboards and everyday updates, SmartTRAK allows users comprehensive access to valuable data, all while maintaining the capability for personalized inquiries with experienced industry experts. For additional information, visit
www.SmartTRAK.com.