#None #Romania #Ferrari #Bucharest #Holand Automotive

Holand Automotive Group Expands into Romania

On January 20, 2025, Holand Automotive Group announced a significant expansion into Europe with the acquisition of Forza Rossa, the sole Ferrari dealership in Romania. This strategic move not only enhances the Group's luxury automotive portfolio but also marks its debut in the European market.

Based in Montreal, Holand Automotive Group is already a formidable player in the luxury retail sector, boasting several high-end franchises including Ferrari Quebec, Ferrari of South Bay, and Ferrari of Rancho Mirage in California. This latest endeavor symbolizes a milestone in Holand's ambition to establish a robust presence in the global luxury automotive landscape.

A Strategic Location for Growth

Located in Romania's capital, the new Ferrari dealership is well-positioned to serve a burgeoning affluent clientele. Gad Bitton, the CEO of Holand Automotive Group, articulated the potential of Romania as a “hidden gem,” highlighting its proximity to major European markets and its growing wealth as ideal characteristics for luxury automobile growth. He remarked, “Romania provides an immense potential, and we are excited to bring our proven expertise and best practices to enhance the customer experience in Bucharest.”

The opening of Ferrari of Bucharest, which will soon undergo a rebranding, is poised to enhance the luxury car buying experience in the region. By tapping into Romania’s rapidly developing automotive sector, Holand aims to cater to local customers while maintaining the high standards expected from the Ferrari brand.

Enhancing Customer Experience

Gad Bitton's vision is clear: to leverage Holand Automotive Group's extensive knowledge in luxury automotive retail to advance the luxury car market in Romania. The company is committed to implementing best practices that improve customer engagement and satisfaction, which is essential in the competitive landscape of luxury automobiles. This initiative not only targets local customers but also capitalizes on Romania's geographic advantages as a gateway to the wider European market.

A Legacy of Luxury

Holand Automotive Group's reputation is well-established, with an impressive array of luxury brands under its umbrella including Rolls-Royce Motor Cars, Lamborghini, and McLaren, in addition to its multiple Ferrari dealerships across North America. With the acquisition of Ferrari of Bucharest, Holand strengthens its global presence and affirms its commitment to delivering exceptional luxury automotive experiences.

Moreover, the Group also owns the prestigious Mont-Tremblant racing circuit in Canada, offering exclusive motorsport events that further enhance its credibility and engagement in the high-end automotive segment.

Looking Ahead

The acquisition of the Romanian dealership represents a pivotal moment for Holand Automotive Group as it seeks to solidify its status as a world-leading luxury automotive retailer. As the Group continues to grow its footprint in Europe's luxury car market, the focus will remain on delivering excellence not only through their products but also in customer experience. Holand’s ambitious plans reflect a broader trend of growing interest in luxury vehicles in emerging markets like Romania.

For more information regarding this development and Holand Automotive Group's luxury offerings, you can visit holandleasing.com. For specific inquiries related to the European branch, contact Bogdan Jambori, General Manager at Ferrari of Bucharest, via email. North American inquiries can be directed to Rocco Franze, Finance Controller at Ferrari Quebec.

To conclude, Holand Automotive Group’s expansion into Romania not only embodies a strategic business move but also places the luxury automotive industry within reach of a new customer base eager for high-end experiences. This acquisition is more than just a new dealership; it's a dedication to excellence in the ever-evolving world of luxury automobiles.