#USA #Louisville #Clean Label Project #BIXBI Pet #Cat Kibble

BIXBI Pet Extends Clean Label Project® Certification to Six Cat Kibble Recipes

BIXBI Pet, an established leader in premium pet nutrition, has made significant strides in pet food safety and transparency by announcing that six of its cat kibble recipes have been certified by the independent, nonprofit Clean Label Project®. This milestone expands BIXBI's lineup of Clean Label Project® Certified recipes to a total of 19, including both cat and dog kibble products. The announcement comes shortly after the company achieved its initial certifications for dog kibble just two months prior.

The certification is particularly noteworthy given the recent Clean Label Project® investigation that thoroughly evaluated 100 best-selling cat foods across 62 different brands. This analysis, exclusively reported by CNN, revealed alarming contamination levels in various products—lead was detected in 99% of samples, while arsenic was found in 94%, affecting wet, dry, and freeze-dried food options. Even brands positioned as premium or natural were not spared from these findings. Notably, BIXBI® Rawbble® Freeze-Dried Turkey Cat Food was highlighted for attaining the highest purity rating within the tests, thus reinforcing the integrity of its offerings.

The six cat kibble recipes that have achieved Clean Label certification include:
1. BIXBI® Rawbble® Real Chicken Recipe
2. BIXBI® Rawbble® Digestive Health Real Chicken Recipe
3. BIXBI® Rawbble® Indoor Health Real Chicken and Salmon Recipe
4. BIXBI® Liberty® Real Chicken Recipe
5. BIXBI® Liberty® Digestive Health Real Chicken Recipe
6. BIXBI® Liberty® Indoor Health Real Chicken and Salmon Recipe

These new recipes are offered in both 3-pound and 10-pound bags, making them accessible for various pet owners looking to enhance their cats' diets.

Rachel D'Agostino, CEO of BIXBI Pet, emphasized the importance of this certification, stating, "Cats are discerning eaters, and once they find a food they like, many stay on it for years. Pet parents should be able to trust that what they're feeding every day is safe." With a goal toward complete certification of its product line by the end of 2027, BIXBI is continuously advocating for higher standards in pet food safety and transparency.

The Clean Label Project® certification signifies that these recipes went through rigorous testing for harmful contaminants, including heavy metals, glyphosate, pesticides, and phthalates. Testing standards are derived from various regulations, including California's Proposition 65 and EU regulations, alongside proprietary data from the Clean Label Project®. This push for better ingredient safety aligns with BIXBI's own initiatives, outlined in the BIXBI Better Standard™, which seeks to redefine pet food quality through thoughtful formulation and transparent sourcing.

Understanding Clean Label Project

The Clean Label Project is a nonprofit organization dedicated to eliminating hidden contaminants in consumer products. Through independent testing and public education, they aim to provide more transparency in food labeling. Their rigorous testing protocols help consumers make informed choices about the products they use and the food they consume.

About BIXBI Pet

Founded in 2009, BIXBI Pet is an independently operated company that champions high-quality pet nutrition. Its mission is clear: to elevate the standard of pet food with a focus on whole, real ingredients without fillers or depriving pets of what they truly need. Every recipe from BIXBI is made with a commitment to quality and safety, allowing pet parents to feed their pets with confidence. To discover more about BIXBI’s offerings and philosophy, visit BIXBI’s official website or follow them on social media platforms such as Instagram, Facebook, TikTok, and LinkedIn.

In conclusion, the recent Clean Label Project® certification is a testament to BIXBI Pet’s dedication to providing safe, nutritious food for beloved pets. As the movement for cleaner, more transparent ingredients continues to grow, BIXBI remains at the forefront, advocating for improved pet food standards and ensuring that pet owners can feel secure about the products they choose for their furry companions.