#United States #Los Angeles #Marketing Executive #Cindy Riccio #Konnect Agency

Cindy Riccio Joins Konnect Agency as Chief Growth Officer

Konnect Agency, a prominent name in public relations and brand marketing, has announced the appointment of Cindy Riccio as its new Chief Growth Officer. This strategic decision comes as part of the agency's commitment to strengthen its growth and expand its market presence.

Cindy Riccio is no stranger to the world of communications and marketing. She brings more than two decades of rich experience in building brands and driving marketing initiatives. Throughout her career, Riccio has garnered numerous awards, showcasing her ability to excel in both agency and in-house positions. Her track record positions her as a key asset to Konnect Agency as it navigates growth opportunities and enhances its client services.

Before joining Konnect, Riccio founded her own agency, CRC, which she successfully operated before merging with 360PR+ in 2022. At 360PR+, she played a critical role in expanding the consumer lifestyle portfolio and was involved in significant accounts that include well-known brands like Edrington's The Glenrothes Scotch Whisky and BIC’s Inkbox tattoos. Her prior roles as Vice President of Public Relations at Hanesbrands and L'Oreal equipped her with deep insights into the brand sector, making her a valuable executive leader.

In her new role, Riccio is set to work closely with Konnect's founder and CEO, Sabina Gault, as well as President Amanda Bialek. Gault praises Riccio’s approach, stating, "Cindy's holistic perspective will unlock new opportunities for our clients and our team." This collaboration aims to propel Konnect Agency towards pioneering marketing strategies that resonate with their evolving client base.

Riccio herself expressed excitement about joining the team, stating that the agency's vision and dynamic energy aligns perfectly with her entrepreneurial spirit. She sees significant potential to enhance the agency's presence especially on the East Coast, where she aims to increase brand visibility and elevate client engagement.

The mission of Konnect Agency is to provide dynamic public relations programs tailored strategically for each client. Their portfolio includes influencer relations, social media strategy, and comprehensive marketing plans driven by insight and data. With its coast-to-coast presence, the agency boasts a robust network of clients spanning several key industries, including consumer goods, health, and wellness.

As the agency endeavors to navigate this phase of growth, the combination of Riccio's expansive experience and the innovative strategies previously established at Konnect holds great promise for current and future clients. Undoubtedly, the presence of a leader of Riccio’s caliber will not only enhance the agency's strategic developments but also solidify its standing as a creative powerhouse in public relations and marketing.

With offices in Los Angeles, New York, Chicago, Oklahoma City, and Denver, Konnect Agency is well-positioned to leverage Riccio’s expertise to amplify its impact. The agency serves as a proud certified women-owned business, reflecting its values rooted in diversity and empowerment within the industry. As they look to the future, the leadership team is optimistic about the path ahead, with Riccio steering innovative changes that will shape the landscape of marketing and public relations.