Marine Supply of Winter Haven Acquires New Owners
On August 18, 2025, a significant transition took place in the Florida boating community—Marine Supply of Winter Haven, a name synonymous with quality service and customer dedication for over seven decades, transitioned to new ownership. This acquisition was carried out by a consortium of local investors led by prominent figures John Saterbo, Tom Kersting, and Jeff Donalson from Thomas Capital. The objective of the new owners is clear: to uphold the legacy and service commitment that Marine Supply has offered to its customers.
Marine Supply, originally founded by the local father-daughter duo Richard Emry and Tricia Gurr, has garnered a loyal following due to their unwavering commitment to quality service and deep expertise in the marine industry. With retirement looming for Gurr and Emry, the search for a buyer who would respect their legacy and continue to serve the local boating community became paramount. This is where Thomas Capital and its investors stepped in.
Larry "Tripp" Lawson III, a partner at Viking Mergers & Acquisitions, emphasized the synergy between the sellers and buyers, stating, "This was a natural match. The sellers were dedicated to finding a partner who values their legacy, and the buyers were equally committed to preserving and enhancing the business."
Commitment to Preservation
The new ownership group comprises real estate investors who recognize the significance of the marine industry to the local culture and the lifestyle it fosters in Central Florida. Their commitment to preserving Marine Supply's operational integrity is unwavering. The existing staff will remain in their positions, ensuring that operations continue seamlessly for the loyal customer base.
Beyond preserving existing operations, the new owners have ambitious plans to improve the surroundings of the lake, focusing on enhancing amenities for both boaters and visitors alike. They are committed to upholding the character and heritage of the property, intertwining modernization with traditional values that have made Marine Supply a staple in the community.
"Tripp and Jacob are incredibly professional, responsive, and efficient in their dealings," stated Kersting, highlighting the smooth acquisition process facilitated by Viking Mergers & Acquisitions.
A Bright Future Ahead
As Marine Supply transitions to this new chapter, it is well-positioned to continue its significant role in the marine community. The financial backing and strategic vision offered by the new ownership will allow the company not only to maintain its high standards but to thrive in the competitive landscape of the boating industry.
In summary, the future looks promising for the Marine Supply of Winter Haven, continuing a 70-year legacy supported thoughtfully by its new owners. Through this acquisition, both the buyers and sellers exemplify a shared commitment to the marine culture and community that defines Central Florida, setting a solid foundation for ongoing success and loyalty among customers. With the new facilities and enhanced amenities on the horizon, the boating community can look forward to an enriched experience in the years to come.
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Viking Mergers.