BLACKPINK's ROSÉ Launches Her First Collection with PUMA, Merging Style and Sports
On August 28, 2025, PUMA will launch the highly anticipated "PUMA x ROSÉ" collection, showcasing the unique aesthetic of BLACKPINK's ROSÉ, the brand's global ambassador. This collection is a standout, combining monochromatic designs with PUMA's sportswear heritage, reflecting the essence of ROSÉ and her journey as an artist.
Aimed at merging modernity with traditional sports DNA, the "PUMA x ROSÉ" collection comprises oversized basics infused with feminine details and tailored elements. A special graphic called "ROSIE" adorns several items, capturing ROSÉ's distinctive vision and style. The collection aims to empower wearers by enhancing sportswear with a contemporary twist.
In terms of footwear, the collection introduces two models of the SPEEDCAT shoe that demonstrate ROSÉ's creative inspiration. The "SPEEDCAT Ballet" features a lace-up design inspired by ballet toe shoes, while the "SPEEDCAT OG Premium" flaunts a unique lacing structure that embraces the foot for enhanced comfort and style.
The apparel ranges from reimagined classic PUMA tracksuits to relaxed sportswear that embodies comfort and utility. Key pieces include a half-zip padded jacket and a full-zip hoodie, each adorned with the eye-catching ROSIE graphic. Moreover, the collection offers stylish accessories like the DUFFLE BAG and MICRO GRIP BAG, enhancing its overall appeal.
The promotional campaign for the collection features mesmerizing visuals shot amidst lush greenery, echoing themes of "quiet rebellion," "authentic expression," and "confidence in everyday life." This choice of natural backdrops aims to reflect ROSÉ’s commitment to authenticity, avoiding urban stylings to embrace her genuine self.
In her own words, ROSÉ expressed her profound connection to the collection: "This collection is special and reflects 'me' both on stage and in everyday life. Every item is designed to showcase my true self and authenticity. I believe that by removing unnecessary distractions and confronting ourselves, we tap into significant power. Each of us has our own rhythm and individuality, which allows us to feel our true selves once we fully embrace it."
The "PUMA x ROSÉ" collection will be available at select locations, including the PUMA Store in Harajuku Cat Street, PUMA Store Osaka, PUMA’s official online store, and the PUMA app. Additionally, some items may vary by location and stock availability, with potential changes to release dates and product offerings.
PUMA is a leading global sports brand that designs, develops, sells, and markets footwear, apparel, and accessories. Over the past 75 years, they have been committed to advancing sports and culture through innovative product development tailored for athletes seeking speed. Focusing on categories including football, running, training, basketball, golf, and motorsports, PUMA also collaborates with renowned designers and brands to broaden sports' impact on fashion and street culture. PUMA operates in over 120 countries with around 20,000 employees worldwide. Learn more at PUMA's Japan website.
Beginning in 2025, PUMA embarks on the largest global campaign in its history, titled "GO WILD." This campaign communicates the message that true sports value is not just about victory, but about enjoying oneself authentically and freely. PUMA encourages athletes to unleash their passion and challenge traditional perceptions of sports across various disciplines.
Aimed at merging modernity with traditional sports DNA, the "PUMA x ROSÉ" collection comprises oversized basics infused with feminine details and tailored elements. A special graphic called "ROSIE" adorns several items, capturing ROSÉ's distinctive vision and style. The collection aims to empower wearers by enhancing sportswear with a contemporary twist.
In terms of footwear, the collection introduces two models of the SPEEDCAT shoe that demonstrate ROSÉ's creative inspiration. The "SPEEDCAT Ballet" features a lace-up design inspired by ballet toe shoes, while the "SPEEDCAT OG Premium" flaunts a unique lacing structure that embraces the foot for enhanced comfort and style.
The apparel ranges from reimagined classic PUMA tracksuits to relaxed sportswear that embodies comfort and utility. Key pieces include a half-zip padded jacket and a full-zip hoodie, each adorned with the eye-catching ROSIE graphic. Moreover, the collection offers stylish accessories like the DUFFLE BAG and MICRO GRIP BAG, enhancing its overall appeal.
The promotional campaign for the collection features mesmerizing visuals shot amidst lush greenery, echoing themes of "quiet rebellion," "authentic expression," and "confidence in everyday life." This choice of natural backdrops aims to reflect ROSÉ’s commitment to authenticity, avoiding urban stylings to embrace her genuine self.
In her own words, ROSÉ expressed her profound connection to the collection: "This collection is special and reflects 'me' both on stage and in everyday life. Every item is designed to showcase my true self and authenticity. I believe that by removing unnecessary distractions and confronting ourselves, we tap into significant power. Each of us has our own rhythm and individuality, which allows us to feel our true selves once we fully embrace it."
The "PUMA x ROSÉ" collection will be available at select locations, including the PUMA Store in Harajuku Cat Street, PUMA Store Osaka, PUMA’s official online store, and the PUMA app. Additionally, some items may vary by location and stock availability, with potential changes to release dates and product offerings.
Detailed Product List
- - PUMA x ROSE BB CAP - Price: ¥6,600 (Tax included), Item Number: 026682, Color: 01
- - PUMA x ROSE DUFFLE BAG - Price: ¥12,100 (Tax included), Item Number: 091821, Color: 01
- - PUMA x ROSE MICRO GRIP BAG - Price: ¥9,790 (Tax included), Item Number: 091927, Color: 01
- - SPEEDCAT Ballet SD x ROSE - Price: ¥15,400 (Tax included), Item Number: 404395, Color: 01
- - SPEEDCAT LEA x ROSE - Price: ¥19,800 (Tax included), Item Number: 404390, Color: 01
- - SPEEDCAT PRM x ROSE - Price: ¥19,800 (Tax included), Item Number: 404391, Color: 01
- - PUMA x ROSE T7 Relaxed Track Pants WV - Price: ¥19,800 (Tax included), Item Number: 633796, Color: 01/32
- - PUMA x ROSE Oversized Half-Zip Padded Jacket - Price: ¥24,200 (Tax included), Item Number: 633797, Color: 01
- - PUMA x ROSE Slim Micro Mini Skirt WV - Price: ¥11,000 (Tax included), Item Number: 633798, Color: 01
- - PUMA x ROSE T7 Oversized Full-Zip Hoodie TR - Price: ¥16,500 (Tax included), Item Number: 633801, Color: 01/10
- - PUMA x ROSE Oversized Crew TR - Price: ¥14,300 (Tax included), Item Number: 633803, Color: 01/10
- - PUMA x ROSE Relaxed Mesh Top - Price: ¥8,800 (Tax included), Item Number: 633804, Color: 01/77
- - PUMA x ROSE Slim Longsleeve Tee - Price: ¥9,900 (Tax included), Item Number: 633805, Color: 01/77
- - PUMA x ROSE Relaxed Tee - Price: ¥7,700 (Tax included), Item Number: 633806, Color: 01/77
- - PUMA x ROSE Slim Pintuck Flared Leggings - Price: ¥10,450 (Tax included), Item Number: 635156, Color: 01
- - PUMA x ROSE T7 Oversized Track Jacket WV - Price: ¥20,900 (Tax included), Item Number: 633793, Color: 01/32
About PUMA
PUMA is a leading global sports brand that designs, develops, sells, and markets footwear, apparel, and accessories. Over the past 75 years, they have been committed to advancing sports and culture through innovative product development tailored for athletes seeking speed. Focusing on categories including football, running, training, basketball, golf, and motorsports, PUMA also collaborates with renowned designers and brands to broaden sports' impact on fashion and street culture. PUMA operates in over 120 countries with around 20,000 employees worldwide. Learn more at PUMA's Japan website.
About GO WILD
Beginning in 2025, PUMA embarks on the largest global campaign in its history, titled "GO WILD." This campaign communicates the message that true sports value is not just about victory, but about enjoying oneself authentically and freely. PUMA encourages athletes to unleash their passion and challenge traditional perceptions of sports across various disciplines.
- - Campaign site: GO WILD
- - Campaign video: Watch here
- - GO WILD PODCAST: Listen here featuring PUMA ambassadors like Usain Bolt.
Topics Consumer Products & Retail）
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