#Japan #Luxury Furniture #Tokyo #Edra #Aoyama Store

Edra Opens Its First Flagship Store in Aoyama, Tokyo

On July 3, 2025, the renowned Italian high-end furniture brand Edra opened its first flagship store in Japan named 'Spazio Edra Tokyo Aoyama by LIVING HOUSE.' Located in the upscale area of Aoyama, this store marks a significant milestone for Edra to enhance its presence in the Japanese market. Edra is recognized globally, having been chosen by leading hotels and museums for its exquisite craftsmanship and design philosophy.

The store is designed to provide visitors with an authentic experience of Edra’s artistic worldview, which has previously only been available through LIVING HOUSE showrooms. Considering the recent growth of the affluent class in Japan post-pandemic, LIVING HOUSE, the official distributor of Edra in Japan, aims to further strengthen its domestic expansion with this physical space.

A Space to Experience Edra's Philosophy

Spazio Edra Tokyo Aoyama is not just a showroom; it is an immersive environment where visitors can experience Edra’s pursuit of beauty and philosophy through their senses. The interior features large mirrors throughout, reflecting both the visitors and the stunning furniture designs encapsulated in a serene noir tone. The space is crafted to evoke a sense of continuity beyond time and style, interlacing various cultural elements.

Graphic panels on the walls depict visuals that remind us of humanity’s cultural memories tied to nature, architecture, and fine arts, adding depth and symbolism to the room. This environment functions as a quiet device promoting the dialogue between space and sensitivity, allowing the furniture to stand out like art pieces floating in the air. This truly embodies Edra’s philosophy of 'The Art of Living.'

Highlighting Iconic Designs by Renowned Designers

The flagship store features products from four of Edra's leading designers, who contribute to the brand's legacy of iconic furniture recognized in top hotels and museums worldwide. Visitors can explore a unique space where beauty, comfort, craftsmanship, and innovation converge, embodying the essence of contemporary art.

Designer Spotlights

• - Francesco Binfaré: A multifaceted thinker, Binfaré describes products as gifts that offer senses never previously experienced. He has been instrumental in creating numerous renowned sofa designs for Edra since 1992, contributing to a new era of expression.
• - Jacopo Foggini: An explorer straddling art and design, Foggini utilizes materials like metacrylate and polycarbonate to create installations. His light sculptures are featured in permanent collections of notable museums.
• - Masatake Umeda: Umeda, known for his poetic designs, aimed to transform spaces into happy environments. After establishing his career in Milan, he returned to Japan and began collaborating with Edra in 1990, creating works that embody elegance and respect.
• - Fernando & Humberto Campana: These Brazilian brothers tell stories through their unique use of materials, believing their works possess inherent poetic value beyond mere function. They integrate aspects of Brazilian culture into their artistic creations.

Store Opening and Future Plans

The official grand opening for Spazio Edra is scheduled for October 2025, where visitors can expect exclusive releases of new products that have yet to reach the Japanese market. Additionally, special events such as a reception party featuring members from Edra's headquarters will be held. Further details are forthcoming, encouraging art and design aficionados to keep an eye out for the latest announcements.

Store Details

Name: Spazio Edra Tokyo Aoyama by LIVING HOUSE
Opening Date: July 3, 2025
Address: 3-4-8, Aoyama, Minato-ku, Tokyo 107-0062
Operating Hours: 11:00 AM - 6:00 PM
Closed on Wednesdays (excluding holidays)
Store Size: 164 m²
Official Website: spazioedra-tokyo-aoyama.jp
Instagram: spazio_edra_tokyo_aoyama

About Edra

Founded in 1987 in Tuscany, Italy, Edra represents one of the top-tier luxury furniture brands globally. Its dedication to fusing traditional craftsmanship with cutting-edge technology has enabled it to create unique products known for their beauty and comfort. Edra doesn't just offer furniture; it offers 'art pieces that fill spaces with life,' creating timeless designs that resonate with human instincts.

Edra remains committed to innovative techniques, including the patented 'Gellyfoam®' and the revolutionary 'Intelligent Cushion' system that allows for customizable backrest shapes. Throughout the production process, skilled artisans and engineers collaborate meticulously to ensure each piece is more than just a design item; it enriches the lives and senses of its inhabitants.

Edra's furniture continues to command respect in luxury hotels, galleries, and private residences around the world, transcending boundaries with its undeniable presence.