#Japan #Tokyo #Isetan #Popup Store #THE TOÉ

Exciting Popup Store Launch by THE TOÉ at ISETAN Shinjuku

From June 4 (Wednesday) to June 10 (Tuesday), THE TOÉ, a renowned D2C brand managed by mavie Inc., will host its inaugural popup store at the prestigious ISETAN Shinjuku. This unique event promises an eclectic blend of fashion and culture, drawing inspiration from the beautiful landscapes of Greece.

THE TOÉ’s Innovative Concept

THE TOÉ, which stands for both "TWO" as a nod to its founders and the essence of the brand-customer relationship, and "TOE," metaphorically symbolizes leading customers towards continuous growth and fashion exploration. Their mission is to offer not just clothing but a memorable experience that enriches both personal style and emotional well-being.

Exclusive Product Lineup

Visitors to the popup can look forward to a variety of exclusive items, including:

• - Arta Ribbon Onepiece: A stunning piece priced at ¥24,200 (including tax).
• - Volos Stripe Onepiece: Retailing at ¥30,800 (including tax).
• - Ios Speckled Denim Pants: Available for ¥31,000 (including tax).
• - Evriopis Docking Tops: Priced at ¥17,000 (including tax).
• - Santorini Denim Pants: Offered at ¥38,000 (including tax).
• - Gyro Gather Onepiece: Tagging a premium price of ¥44,000 (including tax).
• - Kolonaki Tie Neck Onepiece: Priced attractively at ¥24,200 (including tax).

In addition, customers spending over ¥66,000 can receive an exclusive original pouch, highlighting the event's emphasis on customer appreciation.

Special Shopping Experience

During this popup, shoppers are encouraged to make their purchases early, as all attendees will receive a limited edition SS season shopper, which is available while supplies last.

Reservation Details

To manage the influx of customers and ensure a pleasant shopping experience, THE TOÉ will require reservations for entry on June 4, 5, and 6 from 10:00 AM to 2:30 PM. Customers can secure their entry passes through the digital ticket service "PassMarket" starting from May 31 at noon. Please note, the tickets will be available on a first-come, first-served basis and are limited to one application per person.

Essential Guidelines for Visitors

Each visitor must abide by certain guidelines:

• - Arrive promptly and 5 minutes before your scheduled entry time.
• - Bring a valid identification document and show your ticket via smartphone for entry.
• - Children of preschool age can accompany one adult with no limits on numbers, but reservations are required for adults.
• - Note that the tickets only guarantee entry and do not confirm product availability due to stock limitations.

Event Information

• - Location: ISETAN Shinjuku, Main Building 2F, Center Park/The Stage #2
• - Dates: June 4 (Wednesday) - June 10 (Tuesday)
• - Address: 3-14-1 Shinjuku, Shinjuku City, Tokyo 160-0022
• - Hours: 10:00 AM - 8:00 PM

With its focus on storytelling through fashion and the integration of meaningful experiences, THE TOÉ is transforming the way consumers engage with style, ensuring that every piece is part of their life’s narrative. Join them at ISETAN Shinjuku and discover how every garment can weave into your personal story.

For more information, visit THE TOÉ Online Store or check out their official Instagram page here.

About mavie Inc.

Mavie Inc. aims to change society through fashion and international cooperation, empowering youth with hopes and ambitions for a sustainable future. Situated in the heart of Tokyo, their team, consisting entirely of Generation Z, is pushing industry norms with innovative strategies.