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OroCommerce 6.1: Transforming B2B Sales with Practical AI

On March 31, 2025, Oro, Inc. unveiled the latest iteration of its B2B eCommerce platform, OroCommerce version 6.1. This new version, which is designated as a long-term support (LTS) release, incorporates state-of-the-art AI tools that are designed to streamline communication, enhance order processing, and facilitate an overall more efficient sales process for B2B enterprises.

Addressing the Challenges of B2B Sales

OroCommerce’s version 6.1 focuses on resolving key challenges faced by B2B teams today. Many manufacturers and distributors wrestle with manual processes, disjointed communication, and outdated tools that don't align with the way buyers want to interact. As a response, Oro has integrated various smart functionalities into this release, ensuring that users can easily navigate the complex landscape of B2B transactions.

One of the standout features introduced in this version is the AI SmartOrder tool. This innovative addition simplifies the ordering process, allowing for a more seamless experience whether customers are placing orders through traditional methods like PDFs or faxes. SmartOrder can efficiently convert these documents into structured orders, potentially cutting down manual data entry by as much as 80%. Additionally, it automatically identifies incorrect SKUs or any discrepancies in terms that could hinder order fulfillment, speeding up the entire process for sales teams. Users can easily upload files or utilize an automated inbox to create draft orders as they arrive, enhancing the efficiency of the order management system.

Introducing AI SmartAgent

In another major leap forward, the AI SmartAgent feature has been added to the buyer portal. This virtual assistant is operational 24/7, enabling customers to check product availability, pricing, and place orders independently, without having to wait for assistance from a sales representative. SmartAgent not only recognizes the context of conversations but also responds in natural language, tailoring its answers based on the user’s role and access level, thereby providing a personalized user experience.

Streamlined Communication with Conversations

OroCommerce 6.1 also introduces Conversations, an in-portal messaging system that aims to alleviate the overload of emails typical in B2B interactions. This system allows buyers to initiate conversations directly from quotes, RFQs, or order pages, facilitating context-rich communication with sales or support teams. This means that every interaction is organized, searchable, and closely tied to the transaction, eliminating the problem of lost threads and fragmented communication pathways.

Mobile-First Selling Experience

In the realm of field sales, OroCommerce now provides a mobile-first PWA sales app. This app is designed for reps who are constantly on the move, offering features such as offline mode, route tracking, and access to critical customer and product data. This capability empowers sales teams to take orders from shop floors, warehouses, or even trade shows, allowing them to successfully perform their duties without needing a stable internet connection.

Commitment to Stability and Support

In response to client needs for reliability, OroCommerce has taken a bold step by extending the standard support lifespan for LTS releases from three years to four years, with additional support packages that can provide up to six years of assistance. This unprecedented flexibility and stability in the eCommerce market is a testament to Oro's dedication to their clients.

Join the Live Demo

To witness the full potential of OroCommerce 6.1 and how these updates can facilitate B2B growth, join OroCommerce for a live demo on April 24 at 10 AM CDT / 5 PM CEST. This event promises to showcase the updates in action, providing insight into how they can transform B2B sales operations.

For more information and to register for the demo, visit OroCommerce Registration.

About Oro, Inc.

Oro, Inc. is a leader in the B2B eCommerce industry with its flagship platform, OroCommerce. This platform supports complex sales processes tailored for manufacturers, wholesalers, and distributors, featuring integrated CRM and marketplace solutions that meet the unique demands of B2B sellers. The founders, who are veterans of the eCommerce space, include Yoav Kutner (CEO), Dima Soroka (CTO), Jary Carter (CRO), and Roy Rubin (Director of Oro's Advisory Board). To find out more about OroCommerce, visit Oro, Inc..