Pit Boss and Academy Sports + Outdoors Team Up for NASCAR Fun at Texas Motor Speedway

Pit Boss and Academy Sports + Outdoors Partner for NASCAR Experience

In an exciting collaboration, Pit Boss® has announced a partnership with Academy Sports + Outdoors to host co-branded NASCAR activations during Texas Independence Weekend. The highlight of this partnership is the participation of the No. 24 Pit Boss X Academy Sports Toyota Supra, which will be raced by driver Harrison Burton in the O'Reilly Auto Parts Series during the Andy's Frozen Custard 300 at the renowned Texas Motor Speedway on May 2.

A Celebration of Outdoor Lifestyle

This unique partnership emphasizes the shared values of both brands in promoting outdoor lifestyle activities. Fans can expect a myriad of engaging experiences that intertwine the thrilling world of NASCAR racing with community involvement, grilling, and fun-filled activities throughout the race weekend.

Fan Engagement Event

Before the racing action kicks off, there will be a special consumer event hosted at the Academy Sports + Outdoors store located at 5836 N. Tarrant Parkway in Fort Worth. Set to take place on Friday, May 1, from 11 a.m. to 2 p.m. CT, this event promises an array of entertainment and interactions. Fans will have the chance to see the show car up close, obtain autographs from drivers Harrison Burton and Jeb Burton, and enjoy live demonstrations of Pit Boss barbecue techniques alongside delicious food samples.

In a delightful twist, attendees will also get to meet popular Pit Boss influencers, including Justin Martin from Duck Dynasty. Excitement will be further amplified with giveaways happening throughout the event, making it an unmissable occasion for fans and grilling enthusiasts alike.

Quotes from Leadership

Tom Penner, Group President of Outdoor Brands, LLC, expressed his enthusiasm about collaborating with Academy Sports + Outdoors. He stated, "We're excited to partner with Academy Sports + Outdoors to bring Pit Boss to the track in a bold and engaging way. This event enables Academy and Pit Boss to connect with fans through racing, food, and shared outdoor experiences."

Julie Franks, Senior Vice President and General Merchandising Manager at Academy Sports + Outdoors, echoed this sentiment, saying, "Academy Sports + Outdoors is proud to team up with Pit Boss to bring customers a fun experience throughout the entire weekend. We're fueling the momentum over the next few days with our extensive Pit Boss Grill assortment in store and our co-branded car on the track."

Special Promotions on Pit Boss Products

In connection with the NASCAR activation, the Pit Boss Navigator 1000 grill will be available at a promotional price at Academy Sports + Outdoors locations for the entire month of May. This offers a fantastic opportunity for fans and consumers to explore top-quality grilling options while partaking in the exhilarating ambiance of NASCAR racing.

For those keen to dive deeper into this thrilling partnership, more details can be found on the official event page, which outlines all aspects of the experience that awaits fans.

Conclusion

The partnership between Pit Boss and Academy Sports + Outdoors signifies a promising blend of passions—racing, grilling, and community engagement. As fans prepare for a memorable Texas Independence Weekend, it’s evident that this collaboration is set to create lasting impressions. From thrilling races to interactive fan events, the excitement is sure to ignite the spirit of outdoor living among attendees and participants alike.