#China #Beijing #Chery #TIGGO #AutoChina

CHERY's New Value Concept 'For Family' at AutoChina 2026

On April 24, 2026, at the renowned AutoChina 2026 auto show, CHERY made headlines by revealing its groundbreaking value concept, For Family. This initiative not only aims to capture the attention of the global automotive industry but also signifies CHERY's commitment to becoming a responsible global citizen by 2030, with a target of serving 10 million families worldwide.

During the event, Jeff Zhang, CEO of CHERY, emphasized that For Family goes beyond just a tagline; it represents a promise to provide peace and joy on every journey through reliable quality and innovative technologies. His heartfelt announcement resonated with attendees and highlighted the brand's evolution in the competitive automotive landscape.

For over 23 years, CHERY has worked diligently to establish itself in the global automotive market, now operating in more than 120 countries and regions. The company proudly caters to the needs of over 4.5 million families worldwide, with a new family selecting CHERY products every minute. This statistic underscores the trust that consumers place in the brand, showcasing their commitment to quality and customer satisfaction.

To enhance service for these families, CHERY has developed a comprehensive global network that includes eight research and development centers, 36 manufacturing plants, over 2,000 dealerships, and more than 1,800 service centers. This extensive infrastructure enables CHERY to embrace a localized development philosophy, encapsulated in the motto In somewhere, For somewhere, Be somewhere, fostering mutual benefit and shared prosperity with local communities.

The For Family initiative is built upon three fundamental pillars: uncompromising safety for everyone, equitable space, and technological equality, aiming to offer high-quality and accessible mobility solutions to families across the globe. Among the highlights of this initiative is the debut of the TIGGO V model, which epitomizes the For Family concept and reinforces CHERY’s strategic transformation.

Furthermore, this reveal marks a significant milestone following the launch of the CHERY FAMILY CARE service brand a year ago. The unveiling of For Family demonstrates CHERY's commitment to advancing toward a brighter future alongside millions of families worldwide.

In conclusion, CHERY’s For Family concept reflects its dedication to enhancing the quality of life for families through innovative automotive solutions. With a focus on safety, accessibility, and technological advancement, CHERY is paving the way for a new era in the automotive industry, ensuring that every family can embark on their journeys with assurance and joy.