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PCS Software's New Integration with Triumph Market Rate Intelligence

In a strategic move to empower freight carriers, PCS Software has just announced the live integration of Triumph Market Rate Intelligence into its Cortex Opportunity Manager and Cortex Backhaul Booster. This innovation is set to enhance the way carriers make pricing decisions by incorporating real-time market rate benchmarks, a critical asset previously limited to brokers and shippers.

What Does This Integration Mean?

Carriers using the Cortex platform can now see current market rate benchmarks in conjunction with each load. This is crucial for avoiding the pitfalls of underpricing freight, a common problem that can severely impact a carrier's profitability. By having this pricing context at their fingertips, dispatchers can make more informed decisions before accepting loads.

PCS Software’s Chief Product Officer, Danielle Villegas, emphasized the importance of this integration, stating, "Ranking freight without pricing context is incomplete. This integration closes that gap. Carriers can see what the market is paying, compare it against their own cost structure, and make a faster, more confident decision — right inside Cortex."

Advantages of the New System

With historical reliance on instinct and past experience to make pricing decisions, the integration of Triumph's Market Rate Intelligence introduces a revolutionary approach for carriers. Triumph processes transactions representing over 65% of brokered freight in North America, providing invaluable insight into real market movements and pricing trends.

Now, as each load is evaluated, Cortex Opportunity Manager and Backhaul Booster pull live rate benchmarks from Triumph—this data is visible directly at the point of decision. Even fleets without a Triumph subscription can depend on PCS’s historical rate data when making pricing evaluations, ensuring that dispatchers are never without crucial data to guide their choices.

Speed and Margin: The New Game Changer

PCS Software CEO, Mark Hill, noted, "Speed matters, but margin matters more. Giving carriers access to the same market rate intelligence brokers have relied on — inside the TMS where they're already working — is exactly the kind of advantage Cortex was built to deliver."

This level of access ensures that carriers can operate within the fast-paced environment of freight transportation with confidence, enabling them to price freight effectively and protect their margins.

Reliable Rate Data at Your Fingertips

Triumph Market Rate Intelligence is not just about offering numbers; it’s about driving smarter, data-informed decision-making. The integration offers dispatchers insights they’ve never had before by presenting live data reflecting current market conditions. The proactive provision of relevant data in real-time creates an environment where carriers can avoid discrepancies and provide better, more competitive pricing.

As Matt Silver, Senior Vice President of Enterprise Partnerships at Triumph, stated, "Integrating Triumph Market Rate Intelligence directly into Cortex puts that data where carriers need it most — so they can price freight confidently and protect their margins."

Conclusion

With the ability to make decisions grounded in real-time data, freight carriers can expect an enhancement in operational efficiency and profitability. The integration, available now within the Cortex Opportunity Manager and Backhaul Booster features, represents a powerful tool for carriers navigating the complexities of freight pricing. As PCS Software continues its commitment to streamline operations, this significant advancement is expected to mark a turning point in the freight transportation industry.

For more details about this integration and the full range of services provided by PCS Software, visit their official website or contact their media relations team.