WACUL's New SEO Seminar on AI Overviews Changes
WACUL, based in Chiyoda, Tokyo, Japan, is now offering an online seminar addressing the recent changes to SEO practices driven by Google's new feature, AI Overviews. This seminar is crucial for marketers seeking to understand and adapt to the rapidly evolving landscape of search engine optimization.
Understanding AI Overviews
First introduced in the U.S. in 2024, AI Overviews represents a significant shift in how search results are displayed. By presenting AI-generated summaries at the top of search results, this feature has resulted in a noticeable decline in click-through rates (CTR), with research indicating a dramatic decrease of up to 34.5%. Such a decline presents serious implications for businesses that rely heavily on search engines for customer acquisition.
WACUL aims to guide SEO professionals through this transformation by clarifying how AI Overviews influence user behavior and search rankings. The seminar will address fundamental questions such as:
- - What exactly is the AI Overviews feature?
- - Do established SEO strategies still apply in this new context?
- - Where should we start in adjusting our approach?
Seminar Details
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