#Japan #Yugawara #Sakura Saku #HOTEL SWAY #Blue Sky Associates

New Family-Centric Hotel Set to Open in Yugawara

The Sakura Saku Plus Group, well-known for its childcare support initiatives, is taking an exciting leap into the hotel industry. Announcing its entry into hospitality, the group will reopen the resort hotel "HOTEL SWAY yugawara" on July 18, 2026, in the picturesque Yugawara area of Kanagawa Prefecture.

The Birth of HOTEL SWAY yugawara

This project is a collaborative effort between Sakura Saku Powers—an offshoot of the Sakura Saku Plus Group—and Blue Sky Associates, a company recognized for its expertise in resort hotel renovations. Together, they are transforming the previously known "La Classe de Chenega" into a fully renewed and family-friendly escape along the coast of Sagami Bay. This move marks a new venture for Sakura Saku Powers, following its dedication to supporting dual-income and parenting families through various business initiatives.

As the world constantly speeds up, busy families often find it difficult to carve out quality time for relaxation. With HOTEL SWAY yugawara, the group aims to provide an oasis where individuals and families across generations can disconnect from their daily routines, allowing them to enjoy rejuvenating holidays filled with peace and tranquility.

Creating Cherishable Family Moments

The primary motivation behind entering the hotel business is to cultivate an environment where families can share joyful experiences together. Recognizing the struggles of dual-income households, HOTEL SWAY yugawara promises to foster a serene atmosphere where both children and adults can unwind. The hotel is designed to cater to various preferences and needs, featuring 32 ocean-view rooms including family suites, maisonettes, and connecting rooms. Eight of these rooms also accommodate guests traveling with pets, further enhancing family friendly offerings.

As part of the hotel’s ethos, the focus is not only on providing comfort, but also on creating spaces where guests can take their time and enjoy each moment. The hotel aims to support the invaluable concept of "time spent with family" through its unique offerings and thoughtful service.

The Meaning Behind the Brand Name

The name "SWAY" embodies the gentle oscillations of nature, evoking feelings of tenderness and movement. It reflects a desire to offer moments of heartwarming release—echoed in the soothing sounds of ocean waves, the rustling of curtains in the breeze, or the glimmering reflections on water. This ambiance will be intertwined with local culture and gastronomy, giving guests a well-rounded experience that engages their senses and provides comfort.

HOTEL SWAY yugawara’s Features

Located just 90 minutes from Tokyo, the ocean-view hotel boasts stunning landscapes of the Sagami Bay. It’s strategically situated in a highland area, ensuring a tranquil seaside retreat for all visitors. The design has been thoughtfully planned in collaboration with Blue Sky Associates and aims to deliver a refined aesthetic that goes beyond mere accommodation.

From quality interior design to curated art, every element in HOTEL SWAY is meticulously designed to resonate with the emotions of guests, while also promoting local art and cuisine through various services. The holistic experience ensures that every guest leaves feeling refreshed and rejuvenated.

Leadership Vision

CEO of Sakura Saku Powers, Takashi Okada, expressed great enthusiasm for this new venture. He emphasized the group’s commitment to creating environments that support and nurture the lives of dual-income and parenting families. “We strive to provide a space where individuals can rest and embrace their unique lifestyles. HOTEL SWAY yugawara will serve as a comforting haven for families and guests of all generations,” Okada remarked.

Conclusion

The launch of HOTEL SWAY yugawara represents a significant development not only for the Sakura Saku Plus Group but also for the wider community seeking family-friendly retreats. By extending its reach into the hospitality sector, the group showcases its dedication to enhancing the quality of life for families. This new chapter is sure to offer countless cherished moments for families and individuals alike, creating a legacy of fond memories in the lap of nature’s beauty.

For more details about Sakura Saku Plus Group and HOTEL SWAY yugawara, check out their official website.