#Japan #Tokyo #Asakusa #Craft Cola #Iyoshi Cola

Iyoshi Cola Unveils New Store in Asakusa Rokku

Iyoshi Cola, a specialized craft cola brand originating from Shimo-Ochiai, Tokyo, will open a new location in the lively and culturally rich area of Asakusa Rokku on June 14, 2025. Asakusa is not only a symbol of traditional Japanese culture but has also established itself as a hub for performing arts, subculture, and international tourism, attracting countless visitors over the years. The Asakusa Rokku area in particular is known for its vibrant arts scene that continues to foster new cultural content across various eras. The new store will be the third outlet for Iyoshi Cola, following the original location in Shimo-Ochiai and the second in Shibuya.

Vision for the New Store

With a gap of four years since their last store opening, Iyoshi Cola is eager to reconnect with customers. Kobayashi, the brand's founder, emphasizes the importance of not just crafting unique cola but also focusing on how and where it is delivered. The Covid-19 pandemic prompted a shift in perspective, reinforcing the value of direct customer engagement and creating memorable experiences within a physical store environment.

Reflecting on his roots in Shimo-Ochiai and the rich cultural tapestry that Japan offers since the Edo period, Kobayashi felt an innate draw to establish the new shop in Asakusa. The Asakusa Rokku area, with its historical significance and flourishing entertainment culture from the Meiji to Showa eras, became the ideal location.

Unique Store Background

Interestingly, the new Iyoshi Cola store will occupy a space that was previously home to a longstanding