#Saudi Arabia #Riyadh #Loyalty Juggernaut #GRAVTY #Riyadh Air

Riyadh Air and Loyalty Juggernaut Join Forces

In a significant move towards redefining travel experiences, Riyadh Air, the newly-established national airline of Saudi Arabia, has announced a strategic partnership with Loyalty Juggernaut, Inc. (LJI). This collaboration, revealed at the Arabian Travel Market in Dubai, aims to introduce a groundbreaking digital loyalty program designed to offer travelers a modern and engaging experience.

The Vision for Loyalty Redefined

Riyadh Air aspires to set a new benchmark in customer engagement by implementing a dynamic and technologically advanced loyalty program. With the assistance of Loyalty Juggernaut’s GRAVTY® platform, the airline aims to provide a seamless and personalized experience for global travelers, marking a significant shift from traditional loyalty systems.

Vincent Coste, Chief Commercial Officer of Riyadh Air, emphasized this commitment, stating, “At Riyadh Air, we are dedicated to establishing a new standard in customer experience. The advanced capabilities of Loyalty Juggernaut’s GRAVTY® platform allow us to build a digital loyalty program that aligns with the ambitions, innovations, and scale of Riyadh Air. Together, we are shaping the future of traveler loyalty.”

Features of the Program

The forthcoming loyalty program is set to incorporate various innovative features including real-time engagement, AI-driven personalization, extensive partnerships, and flexible earning and redemption opportunities—all within a mobile-friendly environment. This initiative is designed to redefine traditional loyalty structures, catering to the evolving demands of modern-day travelers.

Shyam Shah, CEO of Loyalty Juggernaut, expressed pride in this partnership, saying, “We are honored to join forces with Riyadh Air for this historic initiative. Our mission is to transform loyalty into a strategic growth driver. The next-generation capabilities of GRAVTY® will empower Riyadh Air to deliver exceptional value to its customers and partners, setting a bold new standard in airline loyalty.”

Strategic Importance of the Partnership

The new loyalty program is anticipated to launch ahead of Riyadh Air’s inaugural flights and will be a key component of the airline’s customer engagement and growth strategy. The partnership reflects a shared vision to create a loyalty experience that transcends mere points and miles, aiming to forge enduring emotional connections with travelers at every interaction point.

About Riyadh Air

Riyadh Air is the new, world-class Saudi airline, established to connect the Kingdom to over 100 global destinations. Based in Riyadh and backed by the Saudi Public Investment Fund (PIF), Riyadh Air strives to deliver an exceptional travel experience, focused on technological advancements that represent the future of aviation.

About Loyalty Juggernaut

Loyalty Juggernaut (LJI) is a leading B2B SaaS provider of next-generation customer engagement and loyalty solutions. LJI's flagship platform, GRAVTY®, powers some of the most innovative loyalty ecosystems globally, enabling businesses across various sectors—including airlines, retail, hospitality, and financial services—to leverage loyalty as a measurable strategic growth engine.

In conclusion, this alliance between Riyadh Air and Loyalty Juggernaut marks a new era in airline loyalty programs, promising a unique blend of technology and engagement designed for today’s traveler. The airline industry is poised to witness a transformation, driven by innovative technology and customer-centric strategies.