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TUMI Unveils Mediterranean Escape

International travel and lifestyle brand TUMI has launched its Spring 2026 campaign titled "Mediterranean Escape," underscoring the charm of coastal escapes and simplified travel. This new collection reflects the warmth, rhythm, and sensory abundance of the Mediterranean coast, embodied in expressive new colors, patterns, and textures that redefine TUMI's iconic models.

Celebrating Coastal Inspirations

Directed by Piero Bressan and photographed by Dario Catellani, the Mediterranean Escape campaign transports viewers to picturesque locations like Villa Fortaleza and Cala San Vicente in Mallorca, Spain. The essence of the campaign is to evoke a sense of ease, with travel transforming into an immersive, expressive experience where design converges with destination.

At the heart of this collection is a vibrant seasonal palette integrated into key TUMI lines, including the iconic 19 Degree collection. New shades of thyme green, sun-kissed terracotta, and bright sunny yellow reimagine classic shapes, drawing inspiration from the picturesque Mediterranean landscapes. The palette also extends to the 19 Degree Aluminum range, featuring an International Carry-On in Horizon Blue, inspired by the fusion of sky and sea, enhancing the depth of TUMI's characteristic metallic silhouette.

A Rich Sensory Experience

Alongside the 19 Degree collection, the Mediterranean Escape narrative extends to travel essentials and lifestyle models, introducing new textures and material expressions designed to evoke Mediterranean serenity. A rattan-inspired capsule adds the warmth of woven materials to expanded collections like Olas and Harrison, balancing artisanal textures with modern design aesthetics. The collection's accessories echo the sensory spirit of the Mediterranean, with bag charms inspired by olives, flowers, and lemons, reminiscent of outdoor markets, lemon groves, and the blossoms of the Amalfi Coast. The Belden sunglasses charm is crafted to provide sun protection for travelers during long days of exploration.

"The Mediterranean represents a slower, more thoughtful rhythm of travel," comments Victor Sanz, TUMI's creative director. "This Spring, we embraced this sensitivity, promoting travel as a meaningful experience enriched by sensory details. Sounds, smells, tastes, textures, and surroundings intertwine, creating lasting emotional connections that linger long after the journey. We infused this sensory richness into our most iconic collections, using color to narrate tales of movement and discovery. Ultimately, the collection encapsulates the emotion of escape, balanced with precision and functionality that defines every TUMI product."

New Designs and Features

The campaign also introduces a new Mediterranean print across pieces in the Voyageur, Tegra-Lite™, Belden, and Nassau collections. This distinctive yet refined print enhances the collection’s energy while maintaining TUMI's commitment to precision and performance. Jill Krizelman, TUMI's Senior Vice President of Global Marketing and E-Commerce, remarks, "This campaign marks an evolution in how we tell our story. The Mediterranean provided the perfect backdrop—a celebration of rich colors, the romance of travel, and cultural depth, while also allowing us to reveal a more relaxed and playful side of the TUMI brand, almost as if the brand itself took a vacation. Through visual storytelling and immersive brand activations worldwide, Mediterranean Escape invites our global community to explore the spirit of the season and celebrates travel as a form of self-expression."

The Mediterranean Escape narrative will extend beyond the campaign launch, featuring a series of engaging global experiences that celebrate the essence of the season.

The Mediterranean Escape collection is now available at TUMI.com and in TUMI retail stores worldwide. Follow @TUMITravel for exclusive behind-the-scenes content from the campaign.

Key Product Features

Woven Material

A range of warm-weather bags crafted from woven materials reminiscent of rattan, incorporating natural textures and relaxed ease into everyday wear. These styles are designed with destinations in mind, balancing artisanal materials with refined travel designs. Available models include the Milos Woven Tote, Olas Woven Small Shoulder Bag, Small Griffin Backpack, and Bradner Backpack.

Voyageur Q Tote

A versatile day bag made to transition seamlessly between travel and everyday life. Spacious yet chic, the Q Tote offers practical organization and an effortless silhouette suitable for work, weekends, and travel. Available colors are Pink Clay, Thyme, Mink, Oat, and Indigo.

Mediterranean Print

Destination-inspired prints bring a sense of escape into everyday travel and accessories. Drawing from the colors, textures, and simplicity of Mediterranean living, each piece offers a unique touch while TUMI maintains its focus on functionality and movement. Available models include the Carry-On Packing Set, Malta Pouch Trio, Sunglass Charm, Zip-Around Passport Case, 6 CC Slim Card Case, Expandable Carry-On, Just in Case™ Tote, and Teghan Crossbody.

19 Degree Collection

A polycarbonate collection inspired by destinations, infusing modern travel with a sense of escape. Each piece, drawing from sunny Mediterranean tones, balances sleek design with lightweight durability—ensuring TUMI's focus on performance, functionality, and fluid movement remains intact. New to the 19 Degree line, the Front Access model introduces versatility in shell luggage with a thoughtfully designed zipper entrance at the front into the main compartment, facilitating ease of access into tight spaces. Available models include Expandable Carry-On, Large Carry-On, Large Expandable Checked, Front Access Expandable Carry-On, Large Front Access Expandable Carry-On, Medium Front Access Expandable Checked, and Large Front Access Expandable Checked in colors Pink Clay, Thyme, Washed Yellow, Lilac Gray Iridescent (for Expandable Carry-On and Expandable Checked only), and Light Blue Iridescent (for Expandable Carry-On and Expandable Checked only).

About TUMI

Founded in 1975, TUMI has been creating premier luxury essentials for business, travel, and performance, designed to innovate, simplify, and beautify all aspects of life on the go. By seamlessly blending flawless functionality with a spirit of ingenuity, we are committed to supporting travelers as lifelong partners for active individuals pursuing their passions. Learn more about TUMI at TUMI.com and follow us on Instagram, TikTok, Facebook, and YouTube.