#Japan #Tokyo #Earth Chemical #Osmanthus #Damon

Earth Chemical's New Entry in Mouthwash Market

Introduction
Earth Chemical Co., Ltd., headquartered in Chiyoda, Tokyo, has made a significant leap into the mouthwash sector by introducing the 'Damon Mellow Osmanthus'. Launched on August 1, this unique mouthwash product aims to draw in younger consumers with its appealing aroma of osmanthus. This is a fragrance that has seen rising popularity in various sectors, including beverages, cosmetics, and fragrances, making it a fresh addition to the mouthwash category. As the company aims to attract new users who may have previously overlooked mouthwash, it seeks to invigorate the overall market.

Product Overview
The 'Damon Mellow Osmanthus' comes in two convenient formats: a 380 mL bottle and a pack of five 12 mL stick portions. The bottle's compact design, measuring 164mm in height and 58mm in width, makes it perfect for everyday use on bathroom shelves. Meanwhile, the stick portion format caters to those on the go, ensuring easy oral care during travels.

Key Features and Benefits
Users of 'Damon Mellow Osmanthus' can experience not only a pleasant oral cleanse but also a unique visual cleaning experience. When expelled after use, the mouthwash allows users to see protein residue—a major cause of bad breath—enhancing the effectiveness of its cleaning capabilities. This product does not just provide an aromatic experience; it also promises fresh breath by removing impurities that contribute to odors. The light orange hue of the liquid, alongside the refreshing and floral osmanthus fragrance, ensures a delightful usage experience—specially formulated for dental health.

The introduction of this product is not just about creating a new mouthwash; it is a strategic effort to shift consumer perceptions about oral hygiene products, especially among younger demographics who desire more engaging and enjoyable experiences. The osmanthus scent is set to create buzz and broaden recognition of mouthwash as a daily essential, proposing a new value in oral care.

Product Details

• - Product Name: Damon Mellow Osmanthus 380mL
• - Selling Name: Mondamin DMN (Osmanthus Type)
• - Volume: 380mL
• - Category: Cosmetics/Mouthwash
• - Benefits: Prevents bad breath, purifies the mouth
• - Price: Open
• - Release Date: August 1, 2025 (Limited Quantity Available)
• - Availability: Nationwide

• - Product Name: Damon Mellow Osmanthus 12mL x 5 sticks
• - Selling Name: Mondamin DMN (Osmanthus Type)
• - Volume: 12mL x 5 sticks
• - Category: Cosmetics/Mouthwash
• - Benefits: Prevents bad breath, purifies the mouth
• - Price: Open
• - Release Date: August 1, 2025 (Limited Quantity Available)
• - Availability: Nationwide

About the Damon Series
Launched in 2024, the 'Damon' series represents Earth Chemical's commitment to innovative oral care solutions. The distinguishing feature of this mouthwash is its ability to make protein stains visible, allowing consumers to witness the efficacy of their oral hygiene efforts firsthand.

Company Heritage
As Earth Chemical approaches its 100th anniversary in 2025, the company reflects on a legacy rooted in enhancing health and well-being. Established in Osaka Namba, with a mission that aligns with the principles of coexisting with nature and supporting life, the company has evolved to offer a diverse range of products from insect control items to bath products and oral care solutions. With distribution across approximately 50 countries in Asia and beyond, Earth Chemical continues to innovate and respond to the changing needs of consumers, devoted to the ongoing challenge of improving lives one product at a time.