A Flavorful Journey of Local Delicacies: Nagano and Yamanashi Fair at FamilyMart

Discover the Tastes of Nagano and Yamanashi

This summer, mark your calendars for a culinary treat! From June 23, 2026, FamilyMart will host a special fair showcasing the rich local flavors of the Nagano and Yamanashi prefectures. In an effort to celebrate regional delicacies, the fair will introduce six exclusive products crafted with local ingredients that highlight the best of these areas.

Celebrating Local Produce

FamilyMart has partnered with JA Zennoh Nagano and JA Zennoh Yamanashi to create a flavorful experience that emphasizes local produce and beloved dishes. This unique collaboration aims to reinforce community ties while providing customers with an authentic taste of Nagano and Yamanashi.

Featured Products:

1. Shiojiri's Famous Sanzoku Yaki Bento - 598 yen (tax included)
Enjoy the flavorful garlic-infused Sanzoku Yaki, a hearty dish unique to Shiojiri. This bento box delivers a satisfying meal with its delicious garlic flavor, complemented by a crispy coating.

2. Fujiyoshida's Specialty Large Cold Udon - 499 yen (tax included)
Dive into a comforting bowl of udon, made from thick noodles sourced from Fujiyoshida, highlighted by the sweetness of fresh cabbage from Nagano. It's a delightful combination that’s sure to satisfy!

3. Yamanashi's Flavor Mixed Rice - 165 yen (tax included)
Savor a delicious side of mixed rice, inspired by a popular dish from local udon shops in Yamanashi. This dish is packed with flavors from burdock, fried tofu, shiitake mushrooms, and carrots.

4. Nagano Celery and Cabbage Miso Mayo - 249 yen (tax included)
This refreshing salad is made with crisp Nagano celery and cabbage, dressed with a rich and savory miso mayo, showcasing the local flavors at their best.

5. Yamanashi White Peach Milk Bread - 147 yen (tax included)
Experience the charm of Nagano's milk bread combined with a light and airy whipped cream infused with the aromatic flavors of Yamanashi’s famous white peaches.

6. Double Whipped Sandwich (Shine Muscat & White Peach) - 230 yen (tax included)
Indulge in the layered flavors of whipped cream with both Shine Muscats from Nagano and white peaches from Yamanashi, a perfect treat for fruit lovers!

Local Flavor and Design

Each product will feature special packaging that celebrates the diversity of both Nagano and Yamanashi, ensuring that their unique culinary heritage is on full display.

FamilyMart’s initiative goes beyond merely offering food; it aims to uplift local communities by encouraging residents to experience and appreciate their regional specialties. This fair is more than just a product launch—it's a celebration of the vibrant agricultural practices and culinary traditions that these prefectures embody.

As FamilyMart approaches its 45th anniversary in September 2026, they are committed to becoming the most preferred convenience store in Japan, focusing on community engagement and customer satisfaction. Their motto, "Creating Your Best Choices," perfectly encapsulates their vision for the future.

In partnership with the local agricultural cooperatives, they invite everyone to discover and enjoy these local delights, contributing to the enrichment of regional culture. Let’s savor the unique tastes of Nagano and Yamanashi together!

For those interested in regional products and flavors, make sure to visit any of the approximately 350 FamilyMart locations in Nagano and Yamanashi starting June 23, 2026. Let's celebrate local tastes and traditions!

Conclusion

This summer’s “Nagano and Yamanashi Fair” at FamilyMart is not just about food; it is about fostering a deeper connection to the heart of Japan’s rich agricultural landscape. Dive into this flavorful journey and enjoy the best that these prefectures have to offer!