#Japan #Tokyo #upink #Yuki Kashiwagi #Mezzo Piano

Collaborating for Cute: upink x mezzo piano Launch Exclusive Collection

The world of cosmetics is abuzz with excitement as Yuki Kashiwagi’s upink brand joins forces with the beloved children’s apparel line mezzo piano. This collaboration aims to captivate fans with four limited-edition products, set to hit the shelves nationwide starting November 19, 2023. With a nostalgic nod to the Heisei era, the collection features stunning designs that embody the charm and whimsy that both brands are known for.

Nostalgic Packaging That Tugs at the Heartstrings

The collaboration boldly embraces the “Heisei Retro” aesthetic, paying homage to the iconic and adorable mezzo piano, which has long enchanted young girls. Known for its sweet and romantic offerings that let girls express their cute side, mezzo piano has continued to be a favorite in the realm of fashionable kids' apparel. In creating this collaboration, upink, a brand that encourages self-expressive beauty regardless of age, perfectly aligns with mezzo piano's mission to spread sweetness and charm.

Among the standout launches is the “Prism Jewel Glitter M101 Sugar Pink,” an item Yuki envisioned releasing for quite some time. This highly anticipated glitter liner showcases a design featuring the popular mezzo piano character, Berie-chan. The soft white-pink shade comes infused with fine glitter, designed to sparkle beautifully with every blink. Its water-based formula adheres smoothly to the eyelids without drying them out, while the ultra-fine brush applicator allows for pinpoint precision, making it ideal for glitter novices.

Show-Stopping Makeup Products

Continuing the excitement, three more exclusive items will debut under the collaboration: the “Cover & Glow Cushion M01 Light Beige,” a fan-favorite foundation offering radiant coverage, and the “Fairy Curl Mascara M Black,” a product that promises to keep afloat eye-catching curls for all-day wear. Finally, the delightful “Dew Drop Lip Oil” introduces a limited-edition shade reminiscent of Berie-chan called “M102 Melody Pink,” combining a lovely strawberry hue with captivating gold and blue shimmer that evokes sweet memories.

Yuki Kashiwagi shared her thoughts on the collaboration, stating, “The fine, delicate shimmer subtly brightens up the eyes. I have packed this product with lovely colors and a design that captures the charm of both upink and mezzo piano.” Her enthusiasm for the collection is clear as she invites everyone to try these cute products.

Experience the Collaboration at the Popup Store

To further celebrate this exciting launch, a limited-time popup store will be set up featuring an immersive space combining the aesthetic of both brands. Customers will have the chance to engage with exclusive content, including appearances by the charming Berie-chan in idol attire and unique experiences such as making original hair clips and badges.

Event Details:

• - Duration: November 22 - 29, 2023
• - Location: 0th Hub Nihonbashi, Tokyo
• - Hours: 11:00 AM - 8:00 PM

Conclusion

Yuki Kashiwagi’s upink and mezzo piano collaboration not only serves as a celebration of cuteness and nostalgia but also highlights the power of partnerships in the beauty industry. With stunning products designed to capture hearts and enhance beauty, this is an event fans won’t want to miss. Dive into the sweetness of this collaboration today and pick up your exclusive items while supplies last!