Panasonic's Sustainable Energy Initiative Boosted by SalesNow's Database Implementation

Panasonic's Sustainable Energy Initiative Boosted by SalesNow

Panasonic Corporation, renowned for its advancements in consumer electronics and energy solutions, recently announced a significant step in its global environmental initiative. The company’s Global Environment Business Development Center has incorporated the SalesNow enterprise database into its operations, primarily focused on developing sustainable energy solutions. This implementation aims to improve data utilization in their hydrogen fuel cell, solar power, and battery storage projects, ultimately enhancing efficiency in their renewable energy proposal processes.

Pre-Implementation Challenges

Before adopting SalesNow, Panasonic faced critical challenges in establishing an efficient process for gathering information on target companies within the renewable energy sector. The company needed a reliable solution to streamline the collection of corporate data to support new business development initiatives. The urgency to optimize the information-gathering process became paramount as they continued to launch new projects aimed at enhancing their contributions to sustainable energy.

The Deciding Factors for Implementation

The decision to adopt SalesNow was influenced by several compelling features:
1. Extensive Database: SalesNow boasts one of the industry’s largest databases containing over 7.5 million contacts across numerous departments, making it an invaluable resource for business development.
2. Unique Activity Features: The database allows companies to track specific activities related to decarbonization efforts, providing insights that are critical for targeted marketing and proposals.
3. Flexible Filtering Capabilities: With 5.5 million companies in Japan, SalesNow enables users to efficiently extract data based on various criteria, such as business size and industry, facilitating focused outreach.

Achievements Post-Implementation

Since incorporating SalesNow, Panasonic has experienced impressive outcomes. Notably, the acquisition rate for meetings has exceeded 10%, signaling a marked improvement in their approach strategies. Additionally, the time spent on collecting company information and generating contact lists has been reduced by half. This efficiency not only streamlines operations but also allows for a more focused drive toward achieving their sustainability goals.

Future Outlook

Looking ahead, Panasonic aims to leverage SalesNow to rapidly iterate and validate hypotheses within their proposal process, driving a cycle of continuous improvement. The goal is to enhance productivity in business development, ultimately contributing to various customers' decarbonization efforts effectively. By utilizing data-driven strategies, Panasonic hopes to facilitate a more robust transition towards sustainable energy solutions.

About SalesNow

SalesNow provides an advanced database designed to empower sales teams. Covering approximately 5.4 million companies in Japan, it stands as one of the country's largest databases, allowing businesses to build effective sales strategies. Currently, many BtoB sales activities are hindered by manual processes such as list creation and information gathering. SalesNow aims to eliminate inefficiencies by supporting sales operations through data, enabling organizations to react promptly to sales opportunities and build productive sales teams.