Moose Toys Unveils Exciting New Product Line at North American Toy Fair 2025

Moose Toys Unveils New Amazing Digital Circus Product Line



Moose Toys, renowned for its innovative approach in the toy industry, is set to make a splash at the North American International Toy Fair® with an exciting new lineup that includes the Amazing Digital Circus, a wildly popular YouTube series originating from Australia. This new collection will be prominently featured at Booth 2265 during the fair, which runs from March 1-4, 2025.

The Amazing Digital Circus line represents Moose Toys' commitment to staying ahead of trends and harnessing the popularity of viral entertainment. The show, produced by Glitch Productions, premiered its pilot episode in October 2023 and rapidly became the most viewed pilot for a non-mainstream animated series, amassing over 619 million views on YouTube. It made its way onto Netflix in October 2024, reaching the top 10 in more than 30 countries.

Product Highlights


The collection features numerous products that bring the whimsical characters from the series to life, appealing to both children and collectors alike. Here’s a sneak peek into some standout items:

  • - Vinyl Figure Collection: This premium set will include intricately designed 4-inch vinyl figures of key characters like Pomni, Kinger, and Caine. Each figure showcases exceptional detail and will come in a collector's box, perfect for display.

  • - Collectible Mini Figures: Kids can enjoy hunting for their favorite characters, with ten 2-inch figures included, such as Ragatha, Pomni, and Caine. Collectors will be on the lookout for rare variants among the vivid options.

  • - Talking Plush: These 12-inch plush toys of Pomni and Caine will feature over ten phrases from the show, bringing a touch of humor and fun.

  • - Cuddly Plush: A collection of eight-inch plush will be available, allowing fans to collect their favorite characters from the series.

In addition to the Amazing Digital Circus line, the company is also expanding its beloved Bluey product range, which has gained acclaim in the US. Some highlights of this collection include:

  • - Supermarket Playset: Based on the beloved episode, this playset features a three-story supermarket complete with figures and interactive elements that bring imaginative play to life.

  • - Chat Mates: These talking figures of Bluey and Bingo feature phrases that resonate with fans, ensuring entertaining interactions.

Future Developments


Moose Toys is not stopping with the Amazing Digital Circus. They are also preparing to announce an upcoming collaboration with other notable entertainment brands, promising innovative collectables that will enhance fan engagement.

Paul Solomon, CEO of Moose Toys, stated, "Our collaboration with Amazing Digital Circus represents a significant leap in our journey to identify and launch fresh, exciting content. Partnering with Glitch Productions, known for their creativity and unique storytelling, is a testament to our dedication to innovative toy designs."

Moose Toys continues its legacy of bringing joy to children and fans worldwide by creating products that reflect contemporary trends while focusing on imaginative play. With a global team of 750, this family-run business is committed to delivering happiness through their innovative toy offerings.

As excitement builds for the Toy Fair, fans are encouraged to visit the Moose Toys booth to explore the entire range and experience the magic of their latest products. Moose is not just about toys; it’s about creating memorable moments of happiness for kids everywhere through playful engagement.

With its rich history of award-winning toys and commitment to ethical practices, Moose Toys remains a leading force in the toy industry, eager to expand its footprint in both the traditional and digital play markets.

Topics Consumer Products & Retail)

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