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Discover the Magic of BRITA ALIVE SPA

This June, immerse yourself in a sensory experience like no other at the BRITA ALIVE SPA pop-up event hosted by BRITA Japan. From June 1 to June 30, participants can indulge in a revitalizing sauna experience combined with the refreshing taste of BRITA's filtered water. Held at TOTOPA sauna facility and Meiji Park Market café, this event embodies BRITA's campaign theme, “Own your thing,” reminding us to embrace our personal wellness journey paired with sustainable hydration.

Experience, Refresh, and Rejuvenate

BRITA aims to promote a healthier and more sustainable lifestyle through initiatives that reduce plastic waste and encourage mindful drinking habits. As interest in wellness, mindfulness, and sauna culture grows—especially among the younger generation—the BRITA ALIVE SPA event serves as an opportunity to rediscover the value of water.

Upon entering the venue, you’ll be welcomed by a serene ambiance bathed in the woodsy aromas of the sauna. The event promises to wash away your daily fatigue and introduce you to the essence of being truly alive. As you experience the sauna, you’ll be invited to savor the feeling when BRITA's refreshing water saturates your rejuvenated body.

Exclusive Collaborations at Meiji Park Market

During this one-of-a-kind event, the café at Meiji Park Market will feature a special collaborative menu incorporating BRITA’s water, enhancing the natural flavors of the dishes. This exclusive menu offers a delightful perspective on the inherent “deliciousness of water.”

Featured Collaborations:

• - Popcorn Chicken (Yangnyeom Flavored): Bite-sized fried chicken coated in a savory sweet-and-spicy sauce, priced at ¥1,700.
• - Spicy Burger: Juicy fried chicken sandwiched with crispy coleslaw and a zesty chili oil, available for ¥1,700.
• - Thai Burger: A tangy combination sandwich with mint and cilantro, priced at ¥1,700.

Additionally, patrons can enjoy refreshing house-made drinks at the café, also made with BRITA-filtered water, enhancing the taste and purity of each sip.

An All-Encompassing Five-Phase Experience

The ALIVE SPA features a well-planned layout with five phases to guide visitors through the experience:
1. ENTRY: Where guests are introduced to the brand’s ethos and showcased products.
2. DETOX: A sauna experience designed to wash away fatigue.
3. FULFILL: A tasting space featuring the easy-to-use Cube Cool water filter, offering visitors free samples of freshly filtered water.
4. TOTONOU: A lounge area for post-sauna relaxation, immersed in BRITA’s aesthetic.
5. INTEGRATION: A chance to purchase the BRITA Active water filter on-site.

Special Event: ALIVE RUN & PILATES

On June 14, join the vibrant morning activity featuring ALIVE RUN & PILATES in Meiji Park. Participants will enjoy a refreshing run, a Pilates session, and a sauna experience, all while appreciating the critical importance of hydration. Guided by specialists including running coach Fumi Kawaguchi and Pilates instructor Shiho Iwasaki, this event focuses on optimal hydration during physical activity.

Participate and Win!

As an added incentive, all attendees can participate in an exciting social media campaign. By using hashtags #BRITA and #ALIVESPA in their posts about their experiences at TOTOPA, Meiji Park Market, or the ALIVE RUN & PILATES event, they stand a chance to win one of 200 BRITA Active water filters.

Join Us!

Don’t miss the chance to redefine your wellness journey at the BRITA ALIVE SPA from June 1 to June 30. Enjoy unique collaborations, rejuvenating experiences, and learn more about the importance of hydration in your everyday life!

For any inquiries or further details, visit BRITA Japan’s official website.