#USA #Chicago #Seed Funding #Pet Care #Goose

Goose Raises $13.4 Million to Transform Pet Care Operations

In an impressive move for the pet services sector, Goose, a trailblazing technology firm, has raised $13.4 million in seed funding. The investment, led by well-known venture firms including B Capital, First Round Capital, The 81 Collection, Imaginary Ventures, and BoxGroup, aims to accelerate the development of Goose's innovative operating system tailored for pet care providers. This new funding comes as the pet care industry anticipates soaring growth, projected to reach a staggering $280 billion by 2030, nearly double the market size in 2019.

Launched in September 2023, Goose's comprehensive operating system redefines pet care management, emphasizing customer convenience and operational effectiveness. Their offerings include:

• - Real-Time E-commerce: A 24/7 engine for booking confirmations, deposit handling, and upselling opportunities.
• - Revenue Management Tools: Features such as dynamic pricing based on occupancy, automated fee management, and efficient deposit or cancellation policies.
• - Unified Workflows: An integrated approach to managing a customer's entire visitation rather than just individual services, promoting smoother operations.
• - Advanced Analytics and Insights: A thorough reporting suite that aids in better strategic decisions and improved utilization of facilities.

Founders Drew Brinkoetter and Chris Tilson, both of whom bring 31 years of combined experiential knowledge from the pet services field, are strategically positioned to harness the power of technological advancement to elevate the industry standard. Brinkoetter, also the CEO of Goose, emphasizes the company's commitment to improving operational workflows designed for multi-service facilities. This will enable pet care providers to enhance their customer engagement while effectively managing their businesses.

Chris Tilson, serving as Chief Customer Officer, shared insights from their years operating pet care facilities, noting, "We witnessed firsthand how outdated software impeded industry growth. Our unified operating system integrates various elements of pet services including boarding, daycare, grooming, training, and retail."

The investment signifies not just an endorsement of Goose's accomplishments to date but also a recognition of the vast potential within the industry moving forward. As industry experts back Goose’s vision, they underscore the critical need for innovative solutions that directly respond to the nuanced challenges faced by pet care providers.

Karen Page, General Partner at B Capital, commented on Goose's unique position: "Drew and Chris bring unparalleled expertise in the pet industry to Goose, developing a platform that meets the modern needs of pet owners and service providers while anticipating future trends in this dynamic, expanding market."

Vijen Patel, Managing Partner at The 81 Collection, remarked on Goose's ability to integrate industry knowledge with contemporary digital thinking, believing that operators bringing innovative solutions will lead the next wave of industry advancements.

As Goose prepares for further product enhancements—recently rolling out a grooming module with plans for future features in training and retail—their commitment is clear: to transform pet care business operations through cutting-edge technology and unwavering support for service providers.

For comprehensive information on Goose and its game-changing offerings, visit goose.pet.

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About Goose

Goose is pioneering the transformation of the pet services field with its state-of-the-art real-time e-commerce and operational scalability tools. Founded by industry veterans, Goose equips pet care facilities with necessary resources to attract a wider customer base, optimize their operations, and maximize their revenue potential.

About B Capital

B Capital is a leading global investment firm focused on collaborating with outstanding entrepreneurs to innovate and shape technology-driven future solutions. With over $7 billion in assets under management, B Capital champions visionary early to late-stage venture investments primarily across technology, healthcare, and climate sectors.

About First Round Capital

First Round Capital specializes in supporting founders at the earliest stages of business development, empowering them to build robust teams and market-fit products.

About The 81 Collection

The 81 Collection is dedicated to investing in often-overlooked sectors by traditional venture capital, focusing on essential industries. They actively support visionary entrepreneurs in overcoming real-world challenges and building sustainable businesses.