NextHome Partners with Zillow to Enhance Real Estate Listing Transparency for Consumers

Collaboration for Transparency in Real Estate

NextHome, a prominent player in the real estate sector, has teamed up with Zillow to reinforce its commitment to transparency in property listings. This partnership marks a significant step toward ensuring that real estate listings are accessible to a wider audience, thereby benefitting both buyers and sellers alike.

On April 11, 2025, it was announced that NextHome has aligned its practices with Zillow’s newly established listing access standards. These guidelines are intended to create a fair marketplace for real estate transactions by providing equitable access to listings for all potential buyers. As part of this initiative, NextHome is dedicated to offering its listings on platforms that follow these standards, ensuring that no property goes unseen by interested buyers.

James Dwiggins, co-CEO of NextHome, emphasized the moral imperative behind this move, stating, "Partnering with Zillow to commit to listing transparency is simply the right thing to do for homebuyers and sellers across America. Prioritizing humans over houses is a core value at NextHome because it builds trust and fosters a more informed and confident client base."

The importance of this partnership cannot be overstated. Zillow's new listing standards stem from the National Association of Realtors' Clear Cooperation policy, which demands that any listing publicly marketed must be accessible through the Multiple Listing Service (MLS) within a day of being posted. Listings that fail to comply will not be available on Zillow or its associated platforms, such as Trulia, thus promoting an open and competitive housing market.

"Hidden listings harm buyers, sellers, and agents by creating an unfair market," remarked Errol Samuelson, Zillow's chief industry development officer. By joining forces with Zillow, NextHome is reinforcing its position as a champion of listing transparency. This collaboration is part of a broader movement within the real estate industry aimed at calling for transparent practices that prioritize consumer access.

NextHome currently boasts 600 offices and 6,000 agents across the nation and has received accolades such as inclusion in the Inc 5000 and Entrepreneur 500 franchise lists. Their commitment to this initiative aligns with a growing trend among real estate companies advocating for transparency in an industry that has often been criticized for its opaque practices. Alongside other industry partners like eXp, NextHome is part of a united front calling for changes that will ultimately benefit consumers and create a more balanced marketplace.

Zillow Group Inc., which operates the most visited real estate website in the U.S., continues to innovate ways to connect buyers and sellers with streamlined services. As a result, they help facilitate the often complex process of buying, selling, financing, and renting homes. With affiliates such as Zillow Premier Agent, Zillow Home Loans, and Trulia, the company is focused on advertising and creating easier experiences for its users.

This partnership between NextHome and Zillow sets a new industry standard, prioritizing consumer rights and equitable access to housing information. As the real estate landscape continues to evolve, such collaborative efforts are critical in fostering a marketplace where buyers can confidently navigate their home buying or selling experiences with the most accurate and timely information available.