Southern First Bancshares Welcomes Blair Miller as New Chief Retail Experience Officer
In a significant move for Southern First Bancshares, Inc., the holding company for Southern First Bank, Blair Miller has been appointed as the new Chief Retail Experience Officer. This announcement, made on February 20, 2025, marks an exciting new chapter for the organization, with Miller bringing over two decades of experience to the table.
Miller’s most recent role was as Area Manager and Senior Vice President at Pinnacle Financial Partners, where he served for 12 years. Known for his unwavering passion and commitment to excellent service, he will now head Southern First's retail banking team. His primary focus will be to elevate the level of service provided to clients while fostering an environment of authentic hospitality within the bank.
From the outset, Miller has dedicated his life and career to serving others. He has actively contributed to the Upstate community, most notably as the Chairman of the Greer Chamber of Commerce Board and as a volunteer with Greer Relief. His educational background includes a degree from the University of South Carolina and completion of the prestigious CBA Executive Banking School.
Dave Favela, Southern First’s Chief Innovation Officer, expressed a warm welcome to Miller, stating, "We are thrilled to have Blair join our team. His creative vision and passion will be vital as we continue to enhance our mission of making a positive impact in the communities we serve."
Miller himself shared the excitement about joining Southern First, highlighting his commitment to client service and company culture. "Southern First is laser-focused on these priorities, and I believe that excellence in these areas makes great things possible. I'm looking forward to collaborating with this team of remarkable bankers to achieve our objectives together," said Miller.
Southern First Bancshares, based in Greenville, South Carolina, is recognized as the second-largest bank headquartered in the state. Since its inception in 1999, Southern First Bank has successfully provided financial services across multiple locations, including Greenville, Columbia, and Charleston markets in South Carolina, as well as the Charlotte, Triangle, and Triad areas of North Carolina and Atlanta, Georgia. The company has a robust asset base of approximately $4.1 billion and is publicly traded on the NASDAQ under the symbol "SFST."
The introduction of Blair Miller as the Chief Retail Experience Officer aligns well with Southern First's vision of enhancing customer experiences. Given his extensive background, Miller is positioned to drive innovation and elevate the organization's service culture, ensuring that clients receive the exceptional care and attention they deserve. The local community can expect exciting developments as Miller takes on his new responsibilities, reinforcing Southern First's philanthropic engagements and dedication to client satisfaction.
With Blair Miller at the helm of retail operations, Southern First Bancshares looks to strengthen its foothold in the financial services industry. His leadership could very well set the bank on a path toward greater success, further enriching the vibrant community it serves.
Miller’s most recent role was as Area Manager and Senior Vice President at Pinnacle Financial Partners, where he served for 12 years. Known for his unwavering passion and commitment to excellent service, he will now head Southern First's retail banking team. His primary focus will be to elevate the level of service provided to clients while fostering an environment of authentic hospitality within the bank.
From the outset, Miller has dedicated his life and career to serving others. He has actively contributed to the Upstate community, most notably as the Chairman of the Greer Chamber of Commerce Board and as a volunteer with Greer Relief. His educational background includes a degree from the University of South Carolina and completion of the prestigious CBA Executive Banking School.
Dave Favela, Southern First’s Chief Innovation Officer, expressed a warm welcome to Miller, stating, "We are thrilled to have Blair join our team. His creative vision and passion will be vital as we continue to enhance our mission of making a positive impact in the communities we serve."
Miller himself shared the excitement about joining Southern First, highlighting his commitment to client service and company culture. "Southern First is laser-focused on these priorities, and I believe that excellence in these areas makes great things possible. I'm looking forward to collaborating with this team of remarkable bankers to achieve our objectives together," said Miller.
Southern First Bancshares, based in Greenville, South Carolina, is recognized as the second-largest bank headquartered in the state. Since its inception in 1999, Southern First Bank has successfully provided financial services across multiple locations, including Greenville, Columbia, and Charleston markets in South Carolina, as well as the Charlotte, Triangle, and Triad areas of North Carolina and Atlanta, Georgia. The company has a robust asset base of approximately $4.1 billion and is publicly traded on the NASDAQ under the symbol "SFST."
The introduction of Blair Miller as the Chief Retail Experience Officer aligns well with Southern First's vision of enhancing customer experiences. Given his extensive background, Miller is positioned to drive innovation and elevate the organization's service culture, ensuring that clients receive the exceptional care and attention they deserve. The local community can expect exciting developments as Miller takes on his new responsibilities, reinforcing Southern First's philanthropic engagements and dedication to client satisfaction.
With Blair Miller at the helm of retail operations, Southern First Bancshares looks to strengthen its foothold in the financial services industry. His leadership could very well set the bank on a path toward greater success, further enriching the vibrant community it serves.
Topics Financial Services & Investing）
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