#Japan #Tokyo #Hair Care #Kao #THE ANSWER

Exclusive Collaboration of 'THE ANSWER' with Top Tokyo Salons

Kao Corporation's acclaimed hair care line, 'THE ANSWER', is set to collaborate with ten prestigious salons in Tokyo from October 20 to November 19. Salons located in prime districts such as Ginza, Omotesando, Shibuya, and Shinjuku will offer exclusive experiences aimed at enhancing the customer's understanding and appreciation for hair care tailored to their individual needs.

Background of 'THE ANSWER'

Since its inception in autumn 2024, 'THE ANSWER' has quickly garnered attention, selling over 2.5 million units of its shampoo and treatment line. Notably, its shampoo features an innovative serum-like texture that provides exceptional moisture and coats the hair effectively. Customers have praised its unique lathering technique, which allows for an immersive cleansing experience. This acclaim has led to numerous awards for the brand in the best cosmetics categories highlighted by various beauty media.

Purpose of the Collaboration

The rationale behind the partnership is to bridge the gap for those who struggle with selecting suitable hair care products. The salons will act as consultative environments where skilled stylists provide personalized treatments and product recommendations. With the ten salons' support, 'THE ANSWER' aims to increase brand awareness and genuine interest among potential users.

Collaboration Activities

During the collaboration period, visitors to participating salons can opt to experience specialized treatments using 'THE ANSWER' shampoo, conditioner, and new hair milk product. Each appointment will include a demonstration of the hair care line, allowing clients to witness its effectiveness firsthand. Free samples will also be available, though limited in quantity.

Participating Salons:

1. aell by double
5-4-1, 2F Nishi-Ikebukuro, Toshima City
Beauty Hot Pepper

2. Un ami Omotesando
5-6-13, 1F Weiss Omotesando, Shibuya City
Un ami

3. grico
6-14-12, Mode S, 2.3F, Shibuya City
Grico

4. GO TODAY SHAiRE SALON Ginza Cras
6-13-9, 6F GIRAC GINZA, Chuo City
GO TODAY

5. SALOWIN Ebisu
1-13-3, 4F GOLD, Shibuya City
SALOWIN

6. SHEA Aoyama
3-8-7, 2F Creatour Minami Aoyama, Minato City
SHEA

7. STAR TOKYO Shibuya
1-29-1, 7F Shibuya Crossroad, Shibuya City
Beauty Hot Pepper

8. MICO hair
3-31-2, 3F Zenichi 4 Building, Shinjuku City
Beauty Hot Pepper

9. lulu.
3-9-12, 1F SAY-JUNE Building, Minato City
Beauty Hot Pepper

10. LONESS Omotesando
3-15-6, D2F Ripple Square, Minato City
LONESS

Be sure to check the respective salon websites for their operating hours and days off.

About 'THE ANSWER'

Super Lamellar Shampoo

This innovative shampoo utilizes Kao's new 'Lamellar Platform Technology', enriching the lamellar layer within the shampoo with care components. This results in a product that delivers about twelve times the formulated treatment agents compared to other products in its category. The luxurious texture and the concept of 'apply and wash' ensure a thorough clean that distributes care agents evenly throughout the hair.

EX Treatment Series

Tailored to address various types of hair damage, 'THE ANSWER' offers three types of treatments, each formulated with five essential beauty ingredients. The 'EX Moist Hair Treatment' combats daily wear caused by friction and UV exposure, the 'EX Gloss Hair Treatment' focuses on heat damage from styling, and the 'EX Repair Hair Treatment' is designed for color-treated hair. Each treatment aims to deliver moisture, manageability, shine, smoothness, and supple beauty to the user's hair.

Complete Lamella Milk

This high-end hair milk boasts an impressive concentration of 14 repair components, helping the hair achieve improved hydration, manageability, shine, smoothness, and overall beauty. It is designed to elevate hair quality to the next level.

For more information, check the official 'THE ANSWER' website and follow them on Instagram, X, and TikTok to stay updated on their latest products and awards.