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Corporate Insight Unveils a New Era in Commercial Insurance Research

On June 17, 2025, Corporate Insight (CI), a pioneer in customer experience research and competitive intelligence, announced an innovative addition to its repertoire: the Commercial Insurance Monitor, a research service meticulously designed to evaluate the digital experiences offered by commercial property and casualty insurance providers. This service is pioneering, as it takes into account insights from both potential and existing customers.

As the landscape of commercial insurance becomes increasingly competitive, the need for insights into digital capabilities has never been more critical. According to Justin Suter, CI’s insurance research manager, small business owners are demanding smoother and more efficient online experiences when it comes to managing their insurance needs. The introduction of this new research service is an extension of CI's ongoing commitment to guiding insurers in refining their digital offerings to attract and retain business clients.

Focus Areas of the Research

The Commercial Insurance Monitor will analyze four key areas of commercial insurance policies:
1. Business Owners Policy (BOP)
2. Workers Compensation
3. Commercial Liability
4. Commercial Auto

Each of these categories will be examined through a robust framework of research tools designed for continual competitive intelligence. This includes quarterly reports highlighting industry trends, matrices of capabilities detailing what services are offered by covered firms, and direct consultations with CI's expert analysts for deeper insights into authenticated user experiences.

The inaugural report from the Commercial Insurance Monitor promises a thorough overview of the current competitive landscape, addressing the challenges and opportunities these insurers face. Subsequent reports will delve deeper into functionalities such as generating a Certificate of Insurance (COI), billing and payment features, resources for risk mitigation, and the overall online quoting journey.

The Shift in Customer Expectations

The evolving digital landscape in commercial insurance is largely driven by changing expectations among small business owners. As digital natives gradually take the reins from retiring boomers, the demand for sophisticated online experiences is rising. Suter emphasizes that traditional insurance providers that do not keep pace with these expectations may find themselves losing market share to more digitally adept competitors. Consequently, this research will encompass both established firms and insurtech challengers, providing a comprehensive view of the market's digital landscape.

Coverage Across Leading Providers

The research focuses on 17 prominent commercial property and casualty insurance providers, including notable names such as:

• - American European Insurance
• - AmTrust
• - COUNTRY Financial
• - The Hartford
• - Liberty Mutual
• - State Farm

Through an in-depth investigation of these firms, CI aims to shine a light on best practices for delivering a seamless digital experience to clients.

CI’s Expertise in Action

The Commercial Insurance Monitor represents a significant addition to CI's longstanding portfolio of specialized insurance market research, which has garnered a reputation over more than 30 years for evaluating authenticated customer experiences in the realms of finance, insurance, and healthcare. This new offering underscores CI's commitment to aiding organizations in advancing their competitive positions by adopting a more customer-centric approach to insurance.

For interested parties looking to explore the research further, CI's commercial insurance research team is open to demo requests, providing a first-hand look at their findings and methodologies.

About Corporate Insight

Founded over three decades ago, Corporate Insight specializes in delivering competitive intelligence, user experience research, and consulting services to leading organizations within the finance, insurance, and healthcare sectors. CI is recognized as an industry leader in customer experience research, and its unique methodologies emphasize the importance of actual customer experiences in shaping market strategies.

For more information or to schedule an interview with an analyst, please reach out to Patrick Flood at 646-876-7535 or via email.