New Premium Gelato from Hokkaido: Featuring 'Kita no Kokoro' Pumpkin

Introducing 'Kita no Kokoro' Gelato

On June 9, a delightful new treat made from Hokkaido's local pumpkin, 'Kita no Kokoro', became available at Michi no Eki 275 Tsukigata. Developed by Redhorse Corporation, this gelato marks an innovative step in promoting local resources and revitalizing the community.

About Redhorse Corporation

Headquartered in Sumida, Tokyo, Redhorse Corporation has been focusing on regional revitalization. Under the leadership of COO Kensuke Yamada, the company is dedicated to developing products using local ingredients. Following the success of its rice flour products launched last September, this gelato is the second product line derived from the rich agricultural environment of Tsukigata.

'Kita no Kokoro' Pumpkin

'Kita no Kokoro' is a premium pumpkin variety known for its excellent flavor, grown specifically in Tsukigata. With its naturally high starch content and sweetness, this pumpkin thrives in the region's favorable agricultural conditions—sunshine, clean water, and cool breezes. Only a select number of local farmers cultivate this prized pumpkin, ensuring that its unique taste represents the heart and soul of Tsukigata.

Supporting Local Economy

The launch of this gelato during the summer season aims to enhance the offerings available at the Michi no Eki, which has previously only sold 'Tsukigata Ice'. Anticipating the demands of summer visitors, Redhorse set out to craft a gelato that balances the pumpkin's natural sweetness with creamy milk, resulting in a product that appeals even to children or those who typically shy away from pumpkin flavors.

Future Plans

In addition to the gelato, Redhorse has plans to integrate this product into its hometown tax program, which may launch this coming fall. As part of a broader strategy, the corporation is exploring opportunities to develop more products featuring other local ingredients. The company envisions providing local residents, tourists, and contributors from across the nation with a taste of Tsukigata's unique offerings.

Commitment to Regional Revitalization

Redhorse is committed to utilizing local resources and solving community challenges through its products. Currently collaborating with over 50 municipalities, the company has developed more than 100 products that support local economies and contribute to the branding and marketing of regional specialties.

The approach taken by Redhorse not only enhances the local charm but also encourages the preservation of food culture and increases the number of active producers in the area. By engaging community members in product development, Redhorse aims to create signature products that encapsulate the spirit of Tsukigata, thereby inspiring greater involvement and enthusiasm in local agriculture.

As they continue this work with pride, the product development team at Redhorse Corporation is turning their vision of community revitalization into a delicious reality, one scoop of gelato at a time.