#Japan #Tokyo #Tin Gold #NS by NOUSAKU #Asuka Wakida

Discovering the Unique Beauty of 'Tin Gold'

On July 1, 2025, NS by NOUSAKU, Japan's pioneering tin jewelry brand, unveils its second collection titled 'Line and Curve'. This new collection showcases an array of over 50 distinct pieces, including rings, earrings, necklaces, and bangles, all masterfully designed using a unique material known as Tin Gold — a blend of tin and gold, offering an elegant yet lightweight experience for the wearer.

Founded in Takayama, Toyama Prefecture, by the innovative Nousaku Corporation, NS by NOUSAKU aims to explore the artistic possibilities of using unconventional materials in jewelry design. The 'Line and Curve' collection is directed by Asuka Wakida, a graphic designer whose vision from the outset has shaped the brand's identity, from its logo and packaging to its look book.

The collection thrives on geometric patterns created from straight and curved lines, each piece balancing the properties of tin and gold to present a fluid yet robust aesthetic. This blend is not only visually appealing but also emphasizes comfort and adaptability, making them effortless to wear throughout the day. Asuka describes how tin's lightweight nature enhances the design, preventing it from feeling heavy or uncomfortable against the skin. The jewelry elegantly conforms to the body, providing a soft touch that compliments one’s style.

The culmination of strong architectural design concepts from previous collections, the second release leverages the soft and malleable nature of tin, thereby cultivating an inviting yet resilient presence. It manifests an inspiring interplay between technology and aesthetics, transitioning from a hard to a soft visual perception, inviting wearers to interact intimately with each piece.

One standout creation from the collection includes the Inside the Line Ear cuff, priced at ¥19,800, which exemplifies the unique blend of aesthetic elegance and functionality. Similarly, the Ball Chain Choker is a captivating piece priced at ¥41,800, marrying form and function in a way that feels both modern and timeless.

Asuka gives insight into her design philosophy, stating, “By translating my graphic design background into jewelry, I wanted to bring forward a two-dimensional essence, where the properties of tin would soften the strictness often associated with linear designs.” This craftsmanship allows for larger-scale statements, such as oversized tins, without compromising comfort—a characteristic unique to tin as a material. The two-tone pieces further highlight symmetry, ensuring a harmonious flow between straight and curved lines, reinforcing the collection's geometric emphasis.

In addition to the physical locations in Tokyo and Toyama where customers can explore these innovative pieces, NS by NOUSAKU has expanded its reach through an engaging online platform. Art lovers and jewelry enthusiasts are encouraged to visit the official online store at NS by NOUSAKU. Customers can also visit the brick-and-mortar store at 1F, COREDO Muromachi Terrace, 3-2-1 Nihonbashi Muromachi, Chuo-ku, Tokyo to experience the pieces firsthand and discover new ways to integrate them into their daily lives.

NS by NOUSAKU operates under a singular vision that nurtures creativity, enriching lives while celebrating diverse cultures. As the collection moves forward, it embraces the exploration of materiality and design, affirming their belief that different inspirations and cultures can create a vibrant tapestry—allowing every individual to find a piece that resonates with their personal narrative.

For more insights into NS by NOUSAKU, follow their journey on Instagram at @ns_by_nousaku, where they share the inspiration and stories behind their exquisite creations.

With every release, NS by NOUSAKU both challenges conventionality and provides a soft touch of elegance into contemporary jewelry design. Their journey is just beginning, promising to inspire those who seek to celebrate their uniqueness through artful adornment.