Effectual Celebrated as AWS ProServe Rising Star Partner of the Year for 2025

Effectual Inc., a leader in enterprise digital transformation and an Amazon Web Services (AWS) Premier Tier Services Partner, has proudly announced its recognition as the 2025 AWS ProServe Rising Star Partner of the Year. This prestigious award was announced during the Partner Awards Gala at AWS reInvent 2025, highlighting the achievements of AWS partners who excel in professionalism and service alignment with AWS customer priorities.

This inaugural award category was specifically created to recognize AWS Partners that have successfully built substantial professional services businesses, demonstrating exceptional scale and execution. Effectual's remarkable ability to align with AWS's objectives has led to tangible results in transforming digital infrastructure for numerous organizations.

The announcement comes as a testament to Effectual’s commitment to innovation and excellence in its service offerings. "Receiving the inaugural AWS ProServe Rising Star Partner of the Year award reflects Effectual's ability to execute with precision, transparency, and speed," expressed Tom Spalding, Chief Growth Officer of Effectual. He emphasized that the collaboration with AWS ProServe has allowed Effectual to accelerate customer migrations, streamline modernization efforts, and help clients realize their return on investment (ROI) more efficiently. This award recognizes the collaborative impact of this endeavor and the significant results achieved together.

The AWS Partner Awards celebrated a wide array of partners that have embraced specialization and collaborative innovation over the past year. Effectual's win is not just a result of self-nomination but also recognition by a third-party evaluator, Canalys, which placed particular emphasis on customer success stories. This careful selection process ensures that award recipients truly represent the top performers among AWS partners.

Canalys assessed multiple data-driven award categories, utilizing a unique set of metrics to measure the performance of AWS Partners during the preceding year. The objective nature of these evaluations was backed by meticulous audits of the datasets employed, ensuring precision in both measurements and calculations.

Effectual’s success in this competitive landscape illustrates the strength of its outcome-based delivery model. This approach guarantees predictable business outcomes, successfully aligning technology and strategy to meet client needs. As an AWS Premier Tier Services Partner, Effectual is trusted by both enterprise and public sector customers to facilitate their digital transformation journeys and full-stack IT modernization.

With a commitment to excellence, Effectual has positioned itself as a key player in the AWS Partner Network (APN), a program designed to support partners in their cloud journey and maximize their potential through AWS's vast service offerings.

Effectual remains dedicated to enhancing its cooperation with AWS, continuing to adapt and grow its business in alignment with evolving customer demands. This recognition serves as a motivation for Effectual to pursue further innovation and excellence in its service delivery, ultimately benefiting customers looking for reliable and effective digital transformation solutions in a fast-paced technological world.

For more information about Effectual and its services, visit their website.