Dallas Cowboys’ AT&T Stadium Upgrades with LG’s Advanced Viewing Displays
The Dallas Cowboys are redefining what it means to experience a game at AT&T Stadium. By partnering with LG Electronics USA, they have embarked on a significant renovation project aimed at providing fans with an unforgettable viewing experience. This latest upgrade features a new range of advanced display technologies, which include the largest LG MAGNIT Micro LED display in North America, and soon to be joined by another one slated for summer 2025.
The Cowboys’ commitment to improving the fan experience does not stop there. As part of the enhancements, the stadium will also see the addition of nearly 1,000 new commercial-grade LG 4K LCD displays, significantly enhancing visual quality throughout the venue. These upgrades are designed not only to elevate the viewing experience during games but also to improve the overall ambiance of the stadium, including suites, concourses, and concessions.
Matt Messick, the CIO for the Dallas Cowboys, highlights the importance of this partnership with LG, stating, "The partnership between the Dallas Cowboys and LG continues to maximize the fan experience, connected by AT&T, wherever they are in the stadium." With LG’s state-of-the-art technology, fans can expect a more interactive and engaging experience, regardless of their location within the stadium.
The LG MAGNIT Micro LED displays are especially noteworthy due to their durability and stunning visual capabilities. They utilize advanced COB (Chip-on-Board) technology which binds all LED pixels under a protective coating. This means they are not only tough enough for high-traffic areas but also deliver exceptional contrast ratios, enhancing the overall viewing experience.
Tom Bingham, Director of Vertical Markets at LG Electronics USA, emphasized the transformation brought by the MAGNIT displays in lounge areas, saying, "MAGNIT transformed the entire in-lounge fan experience, delivering large-scale game time interactions." These displays allow fans in lounge areas to become part of the action, engaging with real-time content during the game.
Furthermore, LG's technology enhances the guest experience by allowing the display of multiple live video streams on a single surface. This means fans in luxury suites can simultaneously view different content, including live game feeds and entertainment options, all from the comfort of their seats. It provides an immersive experience akin to watching from home but with the thrill of being at a live event.
The integration of these innovative display solutions marries advanced technology with fan engagement strategies. With three MAGNIT video walls installed just a few feet off the ground, their durability and visual clarity create an immersive atmosphere that keeps fans entertained and informed.
The impact of LG's webOS system is another factor enhancing the operational capabilities of the stadium. This system enables greater flexibility, allowing stadium operators to manage displays and content seamlessly, while unlocking new revenue opportunities. According to Messick, this technology provides enhanced control, allowing fans to curate their experience in the stadium, increasing satisfaction rates.
Moreover, the multi-faceted approach to the design speaks to LG and the Cowboys’ vision not only to improve game day experiences but to elevate the venue's usage for various events year-round, including concerts, corporate gatherings, and private celebrations. With this commitment to innovation and guest satisfaction, AT&T Stadium is poised to become a benchmark for fan engagement and experience in the sports world.
In conclusion, the Dallas Cowboys and LG Electronics USA are set to usher in a new era for live sporting events at AT&T Stadium. With state-of-the-art display technologies that connect fans more closely to the action than ever before, they are striving to ensure that each visit to the stadium is memorable and exhilarating, setting a new standard for stadium experiences across the nation.
The Cowboys’ commitment to improving the fan experience does not stop there. As part of the enhancements, the stadium will also see the addition of nearly 1,000 new commercial-grade LG 4K LCD displays, significantly enhancing visual quality throughout the venue. These upgrades are designed not only to elevate the viewing experience during games but also to improve the overall ambiance of the stadium, including suites, concourses, and concessions.
Matt Messick, the CIO for the Dallas Cowboys, highlights the importance of this partnership with LG, stating, "The partnership between the Dallas Cowboys and LG continues to maximize the fan experience, connected by AT&T, wherever they are in the stadium." With LG’s state-of-the-art technology, fans can expect a more interactive and engaging experience, regardless of their location within the stadium.
The LG MAGNIT Micro LED displays are especially noteworthy due to their durability and stunning visual capabilities. They utilize advanced COB (Chip-on-Board) technology which binds all LED pixels under a protective coating. This means they are not only tough enough for high-traffic areas but also deliver exceptional contrast ratios, enhancing the overall viewing experience.
Tom Bingham, Director of Vertical Markets at LG Electronics USA, emphasized the transformation brought by the MAGNIT displays in lounge areas, saying, "MAGNIT transformed the entire in-lounge fan experience, delivering large-scale game time interactions." These displays allow fans in lounge areas to become part of the action, engaging with real-time content during the game.
Furthermore, LG's technology enhances the guest experience by allowing the display of multiple live video streams on a single surface. This means fans in luxury suites can simultaneously view different content, including live game feeds and entertainment options, all from the comfort of their seats. It provides an immersive experience akin to watching from home but with the thrill of being at a live event.
The integration of these innovative display solutions marries advanced technology with fan engagement strategies. With three MAGNIT video walls installed just a few feet off the ground, their durability and visual clarity create an immersive atmosphere that keeps fans entertained and informed.
The impact of LG's webOS system is another factor enhancing the operational capabilities of the stadium. This system enables greater flexibility, allowing stadium operators to manage displays and content seamlessly, while unlocking new revenue opportunities. According to Messick, this technology provides enhanced control, allowing fans to curate their experience in the stadium, increasing satisfaction rates.
Moreover, the multi-faceted approach to the design speaks to LG and the Cowboys’ vision not only to improve game day experiences but to elevate the venue's usage for various events year-round, including concerts, corporate gatherings, and private celebrations. With this commitment to innovation and guest satisfaction, AT&T Stadium is poised to become a benchmark for fan engagement and experience in the sports world.
In conclusion, the Dallas Cowboys and LG Electronics USA are set to usher in a new era for live sporting events at AT&T Stadium. With state-of-the-art display technologies that connect fans more closely to the action than ever before, they are striving to ensure that each visit to the stadium is memorable and exhilarating, setting a new standard for stadium experiences across the nation.
Topics Entertainment & Media）
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