#Japan #Tokyo #digital entertainment #Takarush #PicTrée

Collaboration for Community Engagement: DEA and Takarush

Digital Entertainment Asset (DEA) has partnered with Takarush, a company specialized in real treasure hunting and puzzle-solving events, to enhance community engagement through their game, PicTrée. This partnership aims to integrate puzzle-solving elements into PicTrée, a participatory social contribution game launching in April 2024.

The Concept Behind PicTrée

Since its debut, PicTrée has garnered over 90,000 downloads, contributing to community development by assisting in efficient inspections of infrastructure, such as power and telecommunications facilities. By encouraging citizen participation, the game promotes not just infrastructure maintenance but also boosts local tourism and community engagement. The collaboration with Takarush, renowned for creating immersive treasure-hunting experiences, is expected to add a narrative depth and enjoyable intellectual challenge, ultimately improving user immersion and interaction.

Project Overview: Treasure Hunting Puzzle in Okinawa

Starting February 1, 2026, DEA and Takarush are launching “PicToLeisure in Okinawa” as part of the ongoing game “My Electric Pole Battle in Okinawa.” From March 7, players can capture images of electric poles around them. Doing so randomly reveals puzzle-solving items that can be used within the game. Participants will need to explore and deduce clues based on displayed puzzles to find the correct electric pole. Winners will be rewarded based on their ranking.

Event Details:

• - Location: Okinawa
• - Duration: March 7, 2026 – March 22, 2026
• - Prizes Available: The top ten participants will receive cryptocurrency DEP, with significant rewards for the first three:

- 1st Place: DEP worth approximately ¥100,000
- 2nd Place: DEP worth approximately ¥30,000
- 3rd Place: DEP worth approximately ¥20,000
- And more for subsequent ranks.

Future Objectives

DEA and Takarush aim to extend this collaborative effort beyond a single event, utilizing their partnership to create an ongoing model for real-world treasure hunting that contributes to both community engagement and infrastructure inspection. They envision intertwining puzzle-solving games with exploration activities to develop new dimensions in entertainment.

Introducing PicTrée

PicTrée is a free mobile game allowing users to photograph infrastructure elements, such as electric poles and manholes. Teams compete to document and measure distances among these infrastructural assets, engaging in gamification while supporting infrastructure preservation and local tourism. This initiative has received considerable backing from stakeholders including infrastructure operators and local governments.

For more information, visit the official PicTrée website: PicTrée Official Site

About DEA

Digital Entertainment Asset (DEA), established in August 2018 in Singapore and officially incorporated in Japan in January 2026, focuses on creating economic ecosystems centered around its unique cryptocurrency DEP. The company is dedicated to leveraging gamification for addressing societal issues with community-engaged games like PicTrée. With extensive experience in game development and media production led by co-founders Naoto Yoshida and Kozo Yamada, DEA strives for a system where actions and contributions are valued and meaningful in addressing social challenges.

About Takarush

With over 20 years of experience, Takarush is Japan's only specialized treasure hunting company, executing numerous indoor and outdoor events that engage over 400,000 members. Their unique programs, including real-life treasure hunts, offer participants unparalleled experiences, challenging them to confront difficulties and discover treasures on their own.

For inquiries, please contact: Digital Entertainment Asset Pte. Ltd. PicTrée Team - [email protected]