Exploring Data-Driven Marketing in the Age of AI: Seminar Insights

Seminar on Data-Driven Marketing in the AI Era

In an age where Artificial Intelligence and data analysis evolve rapidly, the landscape of customer experience (CX) is undergoing a significant transformation. On December 10, Gaprise, a prominent player in the digital business support sector, will host a seminar titled “Frontiers of AI-Driven Marketing: Learning Successful UX Improvement from Google Cloud and JCB.” This event is designed for marketing professionals aiming to enhance their strategies through data-driven decision-making instead of relying solely on intuition and experience.

Understanding the Seminar’s Focus

The seminar will delve into the latest trends in AI and data-driven marketing practices, showcasing how businesses can leverage tools like Optimizely to refine customer experiences effectively. Participants will be enlightened on implementing strategies that rely on thorough data analysis and learn from successful case studies in A/B testing and personalization.

One of the highlights will be a presentation by Hiroichi Nishino from JCB, who will share practical examples highlighting how to achieve impactful customer experiences. The goal will be to move beyond fruitless A/B tests and understand what drives successful customer engagement.

What is Optimizely?

Optimizely is a digital experience platform utilized by more than 10,000 companies worldwide, including industry giants such as Nike, Salesforce, and Zoom. This platform focuses on optimizing customer experiences through data analysis. Recognized as a leader in the Digital Experience Platform sector by Gartner for six consecutive years, Optimizely continues to be an essential tool for marketers aiming to drive results through data.

Learn more about Optimizely’s services here.

Event Highlights

Attendees of the seminar will receive a special gift: the Optimizely Benchmark Report, which features insights drawn from over 127,000 experiments, offering six key takeaways for enhancing marketing strategies.

Event Details:

- Event Name: Frontiers of AI-Driven Marketing: Insights from Google Cloud and JCB on Successful UX Improvement
- Program Schedule:

- 14:30-15:00: Doors Open
- 15:00-15:05: Introduction and Agenda Overview
- 15:05-15:25: Future-Ready Marketing with Google’s AI
- 15:25-15:40: Growth Strategies Driven by Data - Why Optimizely is Essential
- 15:40-16:10: Real-World A/B Testing Insights from JCB
- 16:10-16:30: Q&A Session
- 16:30-17:30: Closing & Networking (Includes light snacks and beverages)

Please note that the content may change without prior notice.

Meet the Speakers

- Hiroichi Nishino - JCB, Deputy General Manager of the Media Design Department
- Takahiko Kikuchi - Google Cloud Japan, Partner Engineering
- Yosuke Kamada - Gaprise, CXO Business Division Customer Success Manager

Venue and Registration

The seminar will take place at Google Japan Office, located at:
3 Chome-21-3 Shibuya, Shibuya City, Tokyo 150-0002

Registration Details:

- The event is offline, and participation is free of charge.
- Changes to the program and speakers may occur without advance notice.
- Registration is limited to allow a maximum of two participants per company, with an overall cap of 30 attendees. Early registration is recommended as spots will be filled quickly.

To register for this event and receive further details, please visit our registration page.

About Gaprise

Founded in 2005, Gaprise is a trailblazer in identifying and proposing innovative technologies from around the world. The demand for effective SaaS solutions continues to rise, with a projected Japanese enterprise IT expenditure of approximately 30 trillion yen by 2025. Gaprise is committed to equipping clients with tailored solutions that meet their unique challenges, continuously supporting business growth through advanced technology implementation and consulting services.

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