Hit Co., Ltd. Takes Over Operations for Kokumin Shinsaibashi Hit Vision Outdoor Advertising

Hit Co., Ltd. Takes Over Operations for Kokumin Shinsaibashi Hit Vision

Hit Co., Ltd., a Tokyo-based outdoor advertising company, has recently signed a contract with Kokumin Co., Ltd. of Osaka to manage the operations of a significant digital advertising medium located in the bustling Shinsaibashi area of Osaka. Set to begin operations in April 2026, this advertising space will be known as Kokumin Shinsaibashi Hit Vision.

Overview of Kokumin Shinsaibashi Hit Vision

Kokumin Shinsaibashi Hit Vision has been operational since April 2015 and features a prominent vertical large digital signage display, covering an area of approximately 180 square meters. Strategically located along Nagahori-dori Street on the northern side of Shinsaibashi-suji shopping street, the medium boasts high visibility, attracting a diverse crowd of local residents and tourists alike.

The surrounding area is characterized by a rich array of department stores and flagship locations for luxury brands, making it a bustling hub of activity. Additionally, its proximity to significant cultural hotspots such as Dotonbori, Ebisu Bridge, and Amerika-mura further enhances its appeal as an effective advertising platform targeting trend-conscious individuals.

Unique Features and Benefits

Kokumin Shinsaibashi Hit Vision stands out as one of the few large digital advertising screens in the Shinsaibashi area, making it a distinctive presence in the landscape. Its size and strategic location position it favorably to capture the attention of busy pedestrians, creating unique opportunities for advertisers. The ability to connect with audiences who are likely to resonate with fashion trends and cultural developments makes it a valuable asset for brand promotion.

Future Prospects

This new addition marks the third digital medium in Osaka for Hit Co., Ltd., which aims to create cohesive advertising experiences across its platforms. The company plans to integrate services with the nearby Tsutaya Ebisu-bashi Hit Vision, enhancing their advertising capabilities with coordinated campaigns. Additionally, they aim to develop innovative advertising services that leverage the area’s reputation as a hub for fashion, exploring potential campaigns that bridge the gap between Osaka and Tokyo's Omotesando.

Specifications of Kokumin Shinsaibashi Hit Vision

- Name: Kokumin Shinsaibashi Hit Vision
- Location: Shinsaibashi, Osaka
- Specifications: 10mm pitch
- Size: (H) 16.2 m x (W) 11.2 m, totaling 181.4 square meters
- Broadcast Hours: 7 AM to 12 AM (17 hours of broadcasting)

About Hit Co., Ltd.

Founded in 1991, Hit Co., Ltd. specializes in outdoor advertising, particularly billboards. With a mission to transform the media landscape as a leading company in outdoor advertising, Hit provides a range of solutions focused on large Digital Out-Of-Home (DOOH) and analog signs.

Company Overview: