#Japan #Tokyo #Squad beyond #Ad Fraud Prevention #Muda Advertisements Stop

Addressing the Surge in Demand for Ad Fraud Prevention

In the fast-evolving landscape of digital advertising, ad fraud has emerged as a significant concern for businesses. Recognizing this urgency, Squad Inc., based in Tokyo, has announced an increase in its sales and inquiry handling capabilities to better serve clients interested in their new service, 'Muda Advertisements Stop.' This initiative aims to tackle the pervasive issue of ad fraud affecting many companies, particularly large corporations investing substantial amounts into advertising.

The Rising Concern of Ad Fraud

As digital advertising budgets continue to rise, so do the risks of ad fraud, which includes fraudulent clicks and ineffective ad placements that do not convert into sales. Many companies have become aware of the unseen economic losses caused by unnecessary advertising expenditures. Jun Masuda, head of marketing and sales at Squad, remarked, “We are witnessing significant financial losses hidden beneath the surface of Japanese digital advertising spend that needs urgent attention.” This situation has prompted an influx of requests from businesses seeking to understand whether their ad budgets are being wasted and how to effectively address the issue.

Visibility into Ad Expenses: Real Cases

During discussions with various firms, the reality of ad budget mismanagement becomes clear. For example, one major corporation invested 5 million yen in Meta advertising but discovered that approximately 5.46% of their traffic consisted of duplicated, likely fraudulent clicks. This constituted an alarming potential loss of 270,000 yen. Similarly, another client spent 1 million yen on TikTok advertisements, and analyses revealed that about 13% were attributable to multiple clicks from the same users, highlighting a waste of roughly 130,000 yen. Such discoveries are not isolated; our data indicates duplication rates in specific ad mediums ranging from 2.9% to 19.78%.

The root causes of these issues include malicious bot activity, deliberate clicks by competitors, and targeted attacks by uninhibited third parties, which redirect ad budgets away from potential customers. Without intervention, these phenomena lead to escalating advertising costs and deteriorating marketing ROI.

Innovative Solutions with 'Muda Advertisements Stop'

In response to the pressing needs of businesses, Squad has rolled out the 'Muda Advertisements Stop' (also known as MKS), which operates through three essential steps:

1. Fraud Detection through Unique Access Analysis: We integrate various parameters such as duration, click frequency, IP addresses, user agents, and our proprietary access IDs to pinpoint questionable traffic.
2. Cross-Media Blocking Functionality: Identified fraudulent traffic is automatically blocked by compiling lists of suspicious IP addresses and IDs, ensuring ads are not shown to these users across platforms like Meta, Yahoo!, Google, and LINE.
3. Unlimited Service Offering with Clear ROI: Priced at a fixed monthly rate of 50,000 yen, the service comes without limitations on display or click counts, promising significant cost-effectiveness for larger ad campaigns.

Unlike similar ad fraud preventive services that operate on a pay-per-click basis, we want to champion a fixed-rate model to eliminate waste in ad spending universally across all business sizes.

Looking Ahead: Leading the Industry Responsibly

Many organizations considering the implementation of 'Muda Advertisements Stop' are moving forward with optimistic attitudes towards adoption. To further enhance this service, we are working towards providing immediate access to data and making settings to block advertisements more seamless. Digital advertising is not only for experts anymore; it serves as a crucial growth factor for all companies. Thus, ensuring proper use of advertising without fraud remains a central management issue.

As a frontrunner in the industry, Squad Inc. bears the responsibility to maximize both transparency and effectiveness in digital advertising.

A New Standard of Awareness

How would you feel knowing your ad budget is unintentionally drained by users unlikely to convert? At Squad, we aim to contribute to the health of the digital advertising industry in Japan. We look forward to discussions on these pressing issues with executives, marketing leaders, and media professionals alike. For inquiries regarding service implementation, please reach out through our contact form.

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About Squad Beyond

Squad Beyond is managed by Squad Inc., a digital marketing one-stop platform facilitating everything necessary for digital ad delivery, including planning, production, optimization, and fraud prevention solutions across one integrated environment. Since its inception in July 2020, the service has found application in numerous prominent companies and agencies, ultimately becoming instrumental in navigating Japan's digital advertising landscape.

Founded in October 2016 and situated in Minato, Tokyo, Squad aims for transparency and utility in digital marketing to empower businesses in their growth trajectories.

Contact for More Information

For media inquiries or business discussions, please contact Jun Masuda at: [email protected]. Additionally, interested individuals may explore our recruitment opportunities available across various departments at the company’s corporate site.