#China #Guangzhou #Xuelei Fragrance #Guangzhou Museum #Aroma Experience

Xuelei Fragrance Museum: A Groundbreaking Experience in Scents

The Architecture of Aroma

Located in Guangzhou, the Xuelei Fragrance Museum is not just an exhibition space; it's a sensory journey that elevates the significance of travel through the world of scents. Recently certified by Guinness World Records as the "World's Largest Fragrance Museum" at over 9,500,878 m², this institution illustrates how aroma can be intertwined with architecture and storytelling. The building features a stunning design inspired by distillation processes, combining elements of industrial heritage with futuristic craftsmanship.

Upon entering, visitors are welcomed into a spacious atrium where sunlight floods the interior, setting the perfect atmosphere before even experiencing the first fragrance. The museum spans five floors and includes:

• - 18 themed galleries showcasing global civilizations.
• - Over 300 aroma discovery points for interactive exploration.
• - A unique library containing 400 exclusive fragrances.
• - An immense presentation of Eastern aromatic traditions.
• - Immersive aroma theaters and stories from different eras, making scents a cultural vocabulary that reflects memory and identity.

The Groundbreaking AI Fragrance Installation

The museum's centerpiece is a remarkable five-story AI fragrance installation. As visitors ascend the spiral staircase, they find themselves enveloped by transparent containers filled with various scents that hang like stars in a radial constellation. The soft light passing through these containers transforms the experience into something almost cinematic, simulating a walk through a nebula made of scents.

Complementing this visual spectacle is a unique sensory experience that employs a digital aroma card. Guests can taste different fragrance notes across 300 scent stations, which help map their personal preferences on a fragrance spectrum from fresh citrus to deep woods and floral warmth.

At the end of this olfactory journey, the Aroma Time Machine located on the fourth floor generates a personalized "Fragrance Travel Report," summarizing the individual’s scent profile. But the true magic happens on the first floor at the AI blending station, often described as "cyber-perfumery magic." Here, each visitor can create their custom perfume in just three minutes—from formulation to bottling—democratizing the art of perfumery.

A New Pilgrimage Destination for Fragrance Lovers

Thanks to its unprecedented scale and innovative design, the Xuelei Fragrance Museum has quickly become a must-visit location for fragrance enthusiasts worldwide. It serves not just as a tourist attraction but as a reference point in the realms of design, lifestyle, and cultural tourism. Visitors leave with more than just a bottle of perfume; they gain a deeper understanding of how fragrances influence perception, memory, and culture.

When planning your next trip, consider letting aroma guide your journey. The Xuelei Fragrance Museum stands ready to transport visitors through a multisensory exploration of scents, making it an unrivaled destination for adventurers.

About Xuelei

Established for over 30 years, Guangzhou Xuelei Cosmetics Co., Ltd. specializes in the development, manufacturing, and integration of fragrances and perfumes. The company provides comprehensive services, including innovation, production, and global brand support for various fragrance lines. To learn more, visit Xuelei or follow them on Instagram at Xuelei Fragrance Museum.

Contact Information

• - Email: [email protected]
• - Location: No. 1 Ketai 2nd Road, Baiyun District, Guangzhou, China