The Evolution of the HAPPY PROJECT: Creating a Well-Being Society

Since its inception in 2015, the HAPPY PROJECT has made significant strides towards establishing a better society focusing on well-being, notably through initiatives celebrating International Women’s Day and the SDGs. This pioneering project has successfully collaborated with over 300 companies and municipalities across more than 30 prefectures in Japan. As it looks ahead to its new phase in 2026, the project is set to introduce a trio of initiatives—dubbed "HAPPY WOMAN", "HAPPY EARTH", and the newly added "HAPPY SENIOR"—cementing a continued commitment to societal empowerment and sustainability.

Transition to a Unified Platform

Effective July 19, 2026, the organization transitioned from "HAPPY WOMAN" to "HAPPY PROJECT," reflecting a broader commitment to encompass women's happiness, the planet's future, and senior citizens' well-being. This transformation will spearhead a new collaborative ecosystem where happiness and community engagement flourish through three essential platforms, designed to facilitate and sustain long-term participation from businesses and communities alike.

The three platforms supporting this initiative include:

- HAPPY CHOICE: A certification for products and services that contribute to happiness, fostering consumer connections through marketing and events.
- HAPPY COLLEGE: A learning platform for well-being and life design, encouraging individuals to embark on their adventures together.
- HAPPY CONNECT: A networking hub that connects participants to products, events, and educational opportunities to build enduring relationships between companies and consumers.

Engaging Partners for Co-Creation

As part of its evolution, the HAPPY PROJECT is seeking co-creation partners at both the corporate and municipal levels to join the mission of achieving shared social values alongside business objectives. Through this initiative, they aim to bring about recognition, promotional activities, fan development, and the creation of societal value, grounded in the collaborative network fostered since 2015.

The flagship events coming up in 2026 include the “HAPPY EARTH FESTA” during the SDGs Week in late September to early October and the first-ever “HAPPY SENIOR FESTA” on International Day of Older Persons, October 1. These events will serve as key opportunities for companies and municipalities to participate and engage directly with consumers.

Successful Track Record Over 11 Years

Over the past eleven years, the HAPPY PROJECT has solidified its role as a leader in collective action for empowerment, sustainability, and well-being across various demographics. It has consistently been featured in media outlets such as TV, newspapers, magazines, and online platforms. Expansion efforts have involved collaborations with numerous organizations, including UN agencies, national ministries, various local governments, and major corporations, reinforcing its extensive community involvement.

Moreover, the project has drawn more than 300 sponsor organizations and engaged over 300,000 participants, showcasing its broad appeal and the community's growing interest in collaborative happiness initiatives.

Looking Ahead: A Vision for 2030 and Beyond

As it transitions into a new operational model, the HAPPY PROJECT will continue to uphold the mission of expanding happiness and well-being throughout Japanese society. These initiatives mark the organization's commitment not only to social engagement but also to paving pathways towards achieving long-term goals of a happier future anticipated for 2030 and 2050.

With the objective of nurturing understanding between consumers and businesses—encouraging empathy, participation, and action—the HAPPY PROJECT stands poised to foster a sustainable ecosystem of happiness.

For organizations interested in joining this movement, partnership plans are available for joint engagement throughout the year, allowing for impactful collaborations that align with organizational goals and community focuses. Interested parties may refer to the project’s official website for more information and partnership inquiries.

Conclusion

The HAPPY PROJECT represents a bold step towards co-creating a society where well-being is at the forefront and happiness circulates throughout communities. Its comprehensive approaches and upcoming initiatives will undoubtedly serve as catalysts for change and improvement across Japan, inspiring others to join the journey of happiness and fulfillment.