#Sweden #Stockholm #Iron Deficiency #Probi #LP299V

Biotic Innovation Addresses Iron Deficiency in Women

In a significant advancement for women's health, Probi's biotic solution designed to improve iron absorption has garnered international acclaim, earning prestigious awards across Europe, North America, and Asia in 2025. This recognition reflects a growing global awareness of the urgent need for more effective and well-tolerated iron supplementation.

The centerpiece of this innovative approach is the clinically studied probiotic strain, Lactiplantibacillus plantarum 299v (LP299V®). When combined with iron, LP299V® not only enhances absorption but also minimizes the gastrointestinal side effects commonly associated with conventional iron supplements. This addresses a crucial nutritional deficiency affecting over 30% of women of reproductive age worldwide.

The patented probiotic strain operates through two main mechanisms: it keeps iron in its absorbable form and increases the expression of iron-converting enzymes in the body, thereby improving the absorption of dietary iron and supplements. As Martina Pettersson, Probi's Global Marketing Director, noted, "Recognition across three continents in a single year emphasizes the urgent and global nature of this issue and the promise that science-backed biotic innovations hold to address it."

The most recent accolade, the NutraIngredients-Asia 2025 Women’s Health Innovation Award, was presented in Bangkok, following previous honors in Europe and North America. Karen Ong, Probi's Asia-Pacific Director, highlighted the significance of this innovation in Asia, stating, "Iron deficiency continues to affect millions of women here, reinforcing how affordable and well-tolerated solutions can make a substantial difference."

Originally recognized for its digestive benefits, LP299V® is now making headlines for its unique capacity to enhance iron absorption, marking a pivotal shift in women's health solutions globally. With over three decades of research backing it, this biotic solution is poised to be a game-changer.

About Probi

Probi® is a global leader in biotic solutions, specializing in the research, manufacturing, and distribution of biotics for supplements and functional foods. Founded in 1991 at Lund University in Sweden, Probi has expanded significantly, operating in more than 40 markets worldwide and holding multiple global patents. As of 2025, Probi is part of Symrise AG, further enhancing its innovative capabilities and global reach.

In conclusion, the innovative approach to improving iron absorption through LP299V® is paving the way for a healthier future for women across the globe. This pioneering solution not only promises better health outcomes but also emphasizes the importance of scientifically-supported nutritional strategies in tackling widespread health issues like iron deficiency.