Revolutionizing Product Development with AI: Re:Work.AI's Transformation Journey

In the fast-evolving landscape of product development, the introduction of generative AI has sparked a remarkable transformation. OM Network Corporation, based in Niigata, Japan, is leading this change with their initiative, Re:Work.AI, which leverages AI not just for efficiency but for a complete reimagining of work processes.

The Challenge Before AI

Prior to implementing generative AI, product planning meetings often relied on static documents like Excel sheets and wireframes. These traditional tools posed significant challenges, as they frequently led to misunderstandings regarding the actual user experience and intricate specifications. Discussions often went awry, wasting precious time and hindering the creative process.

Embracing AI: The Introduction of Claude Code

This predicament changed with the advent of Claude Code, a generative AI model that has become an indispensable part of their workflow. By integrating this AI into their meetings, teams are now able to generate mockups in real-time, streamlining discussions and enhancing understanding among all participants.

Speeding Up Development Time

The integration of Claude Code has drastically reduced the time spent on mock creation. Previous iterations that took weeks to finalize are now completed in just a few hours, significantly shortening meeting times by up to 50%. Moreover, errors arising from miscommunication have been cut down by around 80%, allowing teams to focus on their core thoughts and ideas rather than rectifying misunderstandings.

"We used to spend much time navigating linguistic discrepancies. Now, AI brings our ideas to life, aligning our visions at unprecedented speed," says Asakawa, Strategic Planning Officer at OM Network.

Enhanced Quality of Discussions

An important outcome of using AI in meetings is the qualitative upgrade in discussions. With a working mockup in front of them, every participant develops a deep and shared comprehension of the product under discussion. This transition from abstract dialogue to constructive conversations has dramatically improved the meeting's quality.

For example, feedback such as, "This feature could be better designed differently, considering usability," previously resulted in postponements for reconsideration. Now, with Claude Code’s real-time capabilities, UI modifications can be implemented on-the-fly, ensuring ideas are translated into actionable steps immediately.

Impressive Metrics Showcasing Productivity Gains

The results of AI adoption at OM Network are staggering:

- Mock Creation Time: Reduced by around 90%
- Planning Meeting Discussion Time: Cut down by approximately 50%
- Rework Due to Misunderstandings: Decreased by roughly 80%

These achievements are regarded not merely as improvements in speed but as a reclaiming of time for original thought and creativity within team members.

Moving Forward with New Initiatives

Following the success of Re:Work.AI, OM Network is poised to expand its use of mockups into the requirement definition phase with client companies. This approach emphasizes the adage, “A picture is worth a thousand words,” aiming at enhancing customer satisfaction alongside developmental efficiency.

While the code generated by Claude Code isn't yet suitable for direct application in actual development due to quality concerns, the company is committed to continually enhancing the precision of their generative AI.

“Our goal is to establish a development process where AI supports everything from planning to implementation in the near future,” expresses Mr. Kazu, the leader of the Re:Work.AI group with enthusiasm.

About OM Network Corporation

- Company Name: OM Network Corporation
- Location: Niigata, Niigata City, Japan
- CEO: Shinya Yamagishi
- Business Activities: Business system development, shift management system ‘R-Shift’
- Website: OM Network Official Site