Lala-chan's New Limited Store Opens in Tachikawa, Tokyo in 2026

Lala-chan Backpack Store Launches in Tachikawa, Tokyo

On February 19, 2026, Raraya Co., Ltd. will proudly unveil its first-ever Lala-chan backpack store in Tachikawa, Tokyo. This new limited-time location will showcase the entire lineup of backpacks for the upcoming 2027 school year, providing parents and children with a hands-on opportunity to explore and compare various models.

Background of the Tokyo Opening

Lala-chan backpacks have established their presence through various showrooms across Japan, including locations in Saitama, Aizuwakamatsu, Chiba, Osaka, and Nagasaki. However, the absence of a permanent showroom in Tokyo prompted numerous requests from locals who wished to see and try the products before making a purchase. Addressing these demands, Raraya has decided to set up a limited-time store in Tachikawa, easily accessible from both central and suburban Tokyo.

Tachikawa is well-connected, making it an ideal spot for families coming from the western parts of the city and even from northern Kanagawa, with multiple train lines including the JR Chuo Line, Nambu Line, and the Tama Monorail running through the area.

Store Details

- Store Name: Lala-chan Backpack Tachikawa Limited Store
- Location: 3-7-17 Shibaseki-cho, Tachikawa, Tokyo, 190-0023, Japan
- Access: 4-minute walk from JR Tachikawa Station South Exit
- Opening Date: February 19, 2026
- Operating Period: February 19, 2026 - August 25, 2026
- Hours: 11:00 AM - 6:00 PM on weekdays; 10:00 AM - 6:00 PM on weekends and holidays
- Closed: Wednesdays
- Contact: Tel: 042-506-1026, Fax: 042-506-1027
- Products Offered: All items from the 2027 catalog and the New Era collection
- Parking: None (Public transportation recommended)
- Reservations: Not required (Walk-ins welcome)

Products on Display and Sale

At the Tachikawa limited store, families will have access to the entire suite of products listed in the 2027 catalog. This includes over 530 billion combinations of custom orders as well as the unique Cosmo Rainbow and New Era models. Children will have the chance to try on the backpacks in-store, assessing size, comfort, color, and design firsthand.

The innovative “Majikarubelt,” a feature designed to adapt to a child's growth, will also be available for testing, providing an interactive experience for both children and parents.

Special Offers for Store Visitors

To celebrate the opening of the Tachikawa limited store, Raraya is offering special discounts through the Lala-chan stamp rally. Customers can enjoy the following reductions:

- Until March 31: ¥5,000 off
- From April 1 to July 31: ¥3,000 off

Please note that items such as the New Era backpacks will come with a children’s gift voucher equivalent to the purchase price.

Nationwide Lala-chan Showrooms

With the introduction of the Tachikawa limited store, Raraya now operates seven showrooms across Japan, including one limited-time location. The complete list is as follows:

Showroom Name	Location	Notes

-----	---------	------

Tachikawa (NEW)	3-7-17 Shibaseki-cho, Tachikawa, Tokyo	Limited time (2/19 – 8/25)

Kawaguchi	3-22-1 Minami-Hatogaya, Kawaguchi, Saitama	Headquarters attached

Aizu	2-2 Kawato-machi, Aizuwakamatsu, Fukushima	Factory tours available

Osaka Namba	5F, 2-10-70 Namba-Naka, Naniwa-ku, Osaka	-

Nagasaki	6-5 Matsuyama-machi, Nagasaki	-

Features of Lala-chan Backpacks

Focusing on comfort rather than weight, Lala-chan backpacks feature the unique “Majikarubelt” system that allows for belt adjustment as a child grows. This innovation reduces the risk of shoulder and back pain from carrying educational materials over six years of school.

Additionally, the exclusive synthetic leather “Belvio 5” imitates the luxurious feel and rich colors of genuine leather, coupled with outstanding durability and water resistance. With a dedicated design team and in-house manufacturing, Raraya prides itself on the individuality and quality of its products, backed by a full six-year repair warranty.

Message from CEO Yuko Ando

According to Yuko Ando, CEO of Raraya Co., Ltd., "Establishing a store in Tokyo has always been a goal of mine. Tachikawa is a central city in the Tama region, easily accessible from both the city center and suburban areas. We invite families to stop by and experience the Lala-chan backpacks firsthand. Our staff is eagerly awaiting your visit!"

Product Sales for the 2027 School Year

Pre-sales for backpacks aimed at students entering in 2027 will commence on February 11, 2026, with the Tachikawa limited store officially opening on February 19, 2026. For more details, check the following links: