#Japan #Tokyo #Hair Care #WetBrush #Iridescence

Introduction to WetBrush

WetBrush has been a beloved name in over 70 countries, renowned for its innovative hairbrushes. Since its inception in 2005, it has garnered significant recognition in the hair care industry, especially among professionals in America. Supported by notable awards including the prestigious Allure Beauty Awards, WetBrush continues to revolutionize hair grooming.

The Iridescence Series

On August 29, 2025, WetBrush will introduce the Iridescence Series, a stunning collection designed to add a touch of brilliance to your hair care routine. This series features a unique "iridescence" finish that creates a rainbow-like shimmer, shifting colors based on the angle of light. The term “iridescence” refers to the visual phenomenon where surfaces appear to change color depending on the viewer's perspective, much like soap bubbles or the layers of a pearl.

The Iridescence Series aims to capture the enchanting aesthetic trends seen in fashion and cosmetics, reminiscent of auroras and holographic designs, enriching the daily act of brushing your hair into an extraordinary ritual.

Product Details

Product Names:

• - WetBrush Pro Detangler Iridescence Silver
• - WetBrush Pro Flex Dry Iridescence Silver

Pricing:

Each priced at ¥2,420 (tax included).

Unique Features:

• - IntelliFlex® Pins:

WetBrush's proprietary IntelliFlex technology utilizes premium Nylon66 to create a flexible pin structure that gently detangles both wet and dry hair. This innovation minimizes damage while promoting lustrous, healthy hair.

• - HeatFlex™ Pins:

Specifically designed for the Flex Dry model, these heat-resistant pins allow ease of use even while blow-drying your hair.

• - Ergonomic Finger Rest Handle:

The finger rest design ensures comfort and stability during prolonged use, making it perfect for professional stylists who require precision and control.

Why Choose WetBrush?

With its original IntelliFlex pins, WetBrush allows effortless brushing through tangled, damaged, or fine hair without any discomfort. This technology is effective on various types of hair, including wigs and extensions, ensuring they remain detangled and glossy—almost as if conditioned after every use.

The product lineup is robust, featuring various options designed for different hair types and needs, including the Quick Dry, Paddle, and Mini brushes. This adaptability has made WetBrush a staple in beauty routines around the world.

The Inspiration Behind WetBrush

Founded by a father of three daughters, WetBrush was born out of a desire to solve the daily challenge of dealing with his daughters' tangled hair. The development of the IntelliFlex technology revolutionized how hair can be brushed, paving the way for the brand's global success and captivation in the realm of hair care.

For more details, visit the official WetBrush website: wetbrush.jp.