Empson USA Expands Global Portfolio by Adding Bodega Norton

Empson USA Expands Its Global Portfolio



Empson USA, a renowned fine wine importer with a portfolio rich in unique estates from regions like Italy, Chile, New Zealand, and the United States, has recently announced an exciting new chapter by welcoming Bodega Norton into its family. Celebrating 130 years of illustrious history and tradition, Bodega Norton is recognized worldwide as one of Argentina’s premier wineries.

A Strategic Move in Global Restructuring



This expansion into the Argentinian wine market is part of Empson's continued efforts in global restructuring, aiming to enhance its position without losing its reputable foothold in the Italian fine wine segment. Tara Smeralda Empson, the company's CEO, emphasizes the importance of honoring their family legacy while adapting to industry changes. “We are excited to start this new journey and enrich our portfolio with a timeless name like Bodega Norton,” she states.

With over 72 countries now enjoying their offerings, Bodega Norton has a rich legacy a narrative that began in 1895, when it was first established in Mendoza, Argentina. This winery has a history of pioneering innovations, being the first to export 100% Malbec globally in the 1970s and the first to cultivate non-traditional grape varieties in Luján de Cuyo.

Quality at the Heart of Bodega Norton’s Philosophy



Maintaining a strong emphasis on quality, Norton crafts an array of multi-award-winning wines tailored to diverse palate preferences. They offer an impressive lineup, including the Family Cellar, Estate, and Concept lines of wines, all aligning seamlessly with Empson's core values: eco-sustainability, social responsibility, mindful consumption, and an enhanced consumer experience.

Rafael García, the CEO of Bodega Norton, expressed enthusiasm about this new partnership, stating, “Joining Empson USA is an exciting step that will allow us to continue sharing the essence of our passion led by Mendoza terroirs with an even wider audience in the United States.”

The Kicking Off of New Offerings



Through Empson USA, a selection of Norton wines will soon be available in the US market, starting July 1, 2025. Wine enthusiasts can expect a variety of offerings:
  • - Family Cellar Wines: Gernot, Lote Negro, and Privada.
  • - Estate Wines: Norton Reserva and Norton Libre.
  • - Concept Wines: The Tiny Whale.

Empson USA: A Legacy of Exquisite Fine Wines



Founded in 1991 and still family-owned, Empson USA has continually sought out the best wine producers from across the globe, eager to offer the “Art of Fine Wine” to their American clientele. In partnering with Bodega Norton, Empson reinforces its commitment to quality, tradition, and innovation in the fine wine market, thereby paving the way for an exciting new chapter in its history.

For more insights into the Empson portfolio or to discover the intricate world of wines that they represent, visit www.empsonusa.com and follow them on social media platforms like Instagram, Facebook, and LinkedIn.

Bodega Norton stands as a testament to Argentina's exquisite winemaking tradition, and their partnership with Empson USA is expected to heighten the awareness and appreciation of Argentinian wine in the United States market. An alliance built on shared values and dedication, this collaboration promises to delight wine lovers for years to come.

Topics Consumer Products & Retail)

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