Trend Micro and Cifas Collaborate to Protect Consumers from Identity Fraud and Scams

Trend Micro and Cifas Partner to Tackle Identity Fraud

In a world that increasingly relies on digital interactions, safeguarding personal information has never been more critical. Recognizing the rise in identity fraud and online scams, global cybersecurity leader Trend Micro Incorporated has teamed up with Cifas, the foremost fraud prevention service in the UK, to launch JustMe. Scheduled for release on November 4, 2025, this groundbreaking mobile app is designed to equip UK consumers with powerful tools for protecting their identities.

An Alarming Landscape of Fraud

Fraud has become alarmingly prevalent in England and Wales, accounting for 44% of all recorded criminal activities. A staggering £219 billion loss hits the UK economy annually, with online scams alone costing approximately £10 billion this year. According to data from the Cifas National Database, identity fraud is the most commonly reported type of fraud, making up 59% of cases, thus exposing millions of individuals to persistent threats.

What Makes JustMe Unique

JustMe stands apart by offering a dual solution of real-time identity verification paired with effective scam protection. By using the app, UK consumers can gain greater control over their personal information and develop a clearer understanding of which online communications to trust. Users can receive notifications to validate any applications made in their name—such as credit or loan requests—ensuring they remain informed and protected.

Moreover, the JustMe app enables users to report suspicious communications, including text messages and emails, for verification. This proactive strategy aims to empower users by letting them confirm if they are being targeted by fraudsters, creating a more secure online environment.

Expert Insight on the Partnership

Mike Haley, CEO of Cifas, emphasized the transformational potential of this partnership, stating, “Cifas's partnership with Trend Micro promises to be transformational. Our shared ambition is to provide tools to millions of people to protect themselves from fraud.” He expressed confidence that the synergy of Cifas and Trend Micro could offer a market-leading solution, setting a new benchmark for fraud prevention.

Frank Kuo, Chief Consumer Business Officer at Trend Micro, echoed these sentiments. He remarked, “We are proud to stand in partnership with Cifas in our shared mission to take a proactive approach to fighting identity fraud and online scams.” Kuo highlighted the uniqueness of Cifas's organization, believing that their collaborative effort could help stifle cybercriminals’ activities and alleviate the ongoing threat to consumers.

The Road Ahead

For Cifas members, this partnership represents a formidable avenue to proactively combat modern digital threats that are often challenging to detect. Interested individuals and organizations have the chance to participate in an early access program to explore the app's capabilities. To learn more about JustMe, they can visit just-me.uk.

About the Partners

Cifas is a not-for-profit fraud prevention service that boasts nearly 800 members across key sectors, including banking, retail, and insurance. It aids in the prevention of fraud by fostering data sharing and collaborations between various economic sectors, thereby protecting both businesses and individuals.

On the other hand, Trend Micro stands as a seasoned leader in the cybersecurity domain. With over 7,000 employees globally, the company is dedicated to making the digital space safer for communication and transactions. They leverage extensive experience and innovative technologies to provide security to both enterprises and individual consumers worldwide.
In this digital age, where threats loom large, partnerships like that of Trend Micro and Cifas embody the proactive measures necessary to shield consumers from identity fraud and online scams. Together, they are on a mission to redefine security, making online interactions safer for everyone.