#USA #Philadelphia #Tempest #Tourism Economics #Website Impact

Tempest and Tourism Economics Collaborate to Launch Website Impact Calculator

In a significant advancement for destination marketing organizations, Tempest, a digital solutions provider, has partnered with Tourism Economics, a leading provider of data insights in the travel sector, to introduce the Website Impact Calculator (WIC). Announced on January 30, 2025, this collaboration aims to help destination organizations accurately gauge the economic impact of their websites and digital content.

Understanding the Website Impact Calculator (WIC)

The WIC is developed by Tourism Economics and officially recognized as a tool by Destinations International. By linking website traffic to physical visits and their corresponding economic contributions, the WIC provides destination organizations with critical insights that can drive strategic decision-making.

The tool analyzes various metrics, including observed and influenced visits, local tax contributions, and overall economic impact. As a result, it empowers destination organizations to optimize their digital strategies and assess return on investment (ROI) effectively.

A Commitment to Measuring Impact

"Since our inception, we have focused on measuring visitor impact," said Adam Sacks, President of Tourism Economics. "Our expertise in data science and analytics allows us to create a rigorous framework for measuring the economic influence of destination websites. This partnership with Tempest emphasizes our shared commitment to helping destination marketing organizations develop the tools they need to succeed."

Alex Heimann, CEO of Tempest, echoed this sentiment, adding, "Destination websites are among the most valuable assets for marketing organizations, acting as essential hubs for travel planning and community interaction. In an era where new discovery tools are transforming how travelers access information, it is crucial for these organizations to quantify their digital impact. The partnership with Tourism Economics signifies our dedication to this goal."

Driving Future Development

The partnership between Tempest and Tourism Economics represents more than the introduction of a new tool. Together, they plan to continue evolving the WIC, ensuring it consistently meets the demands of the destination marketing landscape. Combining decades of economic analysis expertise with comprehensive knowledge of destination websites will facilitate ongoing product advancements that align with the needs of marketing organizations.

For Tempest clients looking to explore the capabilities of the Website Impact Calculator, they can reach out via email protected] To learn more about the WIC, interested parties can visit [Website Impact Calculator.

About Tempest

Tempest provides innovative CRM, web, and digital marketing solutions tailored for destination organizations, helping them grow and positively impact their communities. More information about their services can be found at www.tempest.im.

About Tourism Economics

Tourism Economics, part of Oxford Economics, leverages deep knowledge of tourism dynamics and rigorous economic standards to inform the world's most critical tourism and economic questions. Every year, the organization partners with over 500 companies, associations, and destinations, helping them make informed marketing, investment, and policy decisions. Oxford Economics stands as a leading global advisory firm, boasting unparalleled economic forecasting capabilities across the globe.

For both Tempest and Tourism Economics, the WIC represents a step toward maximizing the potential of destination websites and driving economic benefits for communities worldwide.