Pooky Lighting Joins Forces with Visual Comfort & Co. to Brighten Lighting Solutions

Pooky Lighting Joins Visual Comfort & Co.

In an exciting development within the lighting industry, Visual Comfort & Co. has officially welcomed UK-based lighting brand Pooky into its family. Known for its vibrant and whimsically designed lamps and lampshades, Pooky introduces a new level of expressiveness to the already extensive product range of Visual Comfort.

Expanding Horizons

Visual Comfort & Co. is a global leader in design-driven lighting solutions, and this partnership marks a significant move to diversify and broaden its catalog. Pooky, established in 2014 by entrepreneur Rohan Blacker, has been creating waves with its fun, colorful designs and commitment to accessible pricing. The brand, beloved for its pattern-rich lampshades and modern rechargeables, aims to make stunning lighting solutions available to a wider audience.

The integration of Pooky is set to enhance Visual Comfort's offerings across various styles and price points, making uniquely designed lighting accessible to even more consumers. Pooky will continue to operate independently, preserving its unique brand identity while leveraging Visual Comfort's expansive distribution networks in the U.S. and beyond.

Maintaining Independence

Despite the merger, both companies assure their customers that no immediate operational changes are planned. Pooky will maintain its existing business model and creative approach, which have contributed to its uniqueness in the marketplace. Andy Singer, the CEO of Visual Comfort, expressed enthusiasm about the partnership: "We have long admired Pooky's innovative spirit and creative styles. This collaboration allows us to introduce their vibrant products to a broader audience while respecting and upholding their original vision."

A Shared Vision for Light

This union not only emphasizes product diversification but also promotes innovation within the lighting sphere. Pooky’s presence is expected to attract a more playful and artistic demographic, aligning well with Visual Comfort’s mission of elevating everyday life through beautifully designed lighting. Moreover, starting this summer, Pooky’s selections will be featured in Visual Comfort’s showrooms, allowing customers to experience the brand's creations firsthand.

About Visual Comfort & Co.

Visual Comfort & Co. stands as a premier source for whole-home lighting solutions, known for its extensive portfolio that includes decorative and architectural lighting, ceiling fans, and landscape solutions suitable for various styles. With over 65 showrooms across the U.S., UK, and Asia, the company has established itself as a leader in delivering exceptional lighting products.

About Pooky Lighting

Founded with a vision of bridging traditional craftsmanship with modern design, Pooky is renowned for its commitment to quality and creativity. The name “Pooky” pays homage to Rohan Blacker’s grandmother, and the whimsical branding has successfully resonated with consumers looking for innovative yet budget-friendly lighting options. Pooky's products include everything from table and floor lamps to unique wall lights, each designed to bring character and charm to any space.

As this partnership unfolds, both Visual Comfort and Pooky are committed to continuing their respective commitments to quality, innovation, and customer satisfaction. Lighting enthusiasts can look forward to seeing more of Pooky's colorful creations lighting up homes across the globe, backed by the strong foundation and extensive resources of Visual Comfort & Co.