#USA #Orange 142 #SMB #Direct Digital Holdings #Houston

Empowering SMBs in the Digital Advertising Landscape

In an age where digital marketing continuously evolves, small and mid-sized businesses (SMBs) face a myriad of challenges in keeping up with emerging channels. To address this need, Orange 142, a division of Direct Digital Holdings, has announced the formation of the Emerging Channels Council. This dedicated initiative aims to guide SMBs in navigating the rapidly evolving world of advertising through Retail Media, Social Media, and Connected TV (CTV).

As the advertising landscape becomes more intricate, integrating new platforms into established marketing strategies can be intimidating for many SMBs. To ensure these businesses can fully capitalize on the many opportunities that lie within these emerging channels, Orange 142 is committed to helping them succeed with tailored guidance and support.

Strategic Support for Small Businesses

Mark Walker, the CEO and Co-Founder of Direct Digital Holdings, emphasized the necessity of this council, stating that emerging advertising channels present significant growth opportunities but often come with complexities that can deter SMBs from utilizing them effectively. He mentioned, "Our Emerging Channels Council is dedicated to demystifying these platforms and empowering SMBs to make informed decisions that align with their business objectives."

The council's focus includes three primary areas:
1. Best Practices and Case Studies: The council will share successful strategies and insights from leading SMBs and industry innovators.
2. Research and Trends Analysis: Members will gain access to relevant data and market insights to help SMBs adjust their strategies to stay competitive.
3. Strategic Consultations: Personalized advice tailored to specific market needs and customer behavior will be provided, allowing each business to craft an individualized approach.

Real-World Impact of Emerging Channels

Emerging channels like Retail Media, Social Media, and CTV have seen remarkable growth in advertising investments. For instance, U.S. spending in Retail Media increased by 18.5% to reach a staggering $43.7 billion in 2023. Globally, spending on Social Media content rose to nearly $587.8 billion, reflecting a 20.2% year-over-year increase. CTV ad spending also saw a substantial rise of 13.8% over the same period.

Jason Johnson from the Wilson County Convention and Visitors Bureau shared how the Emerging Channels Council will aid businesses in comprehending these new avenues. He stated, "The options are overwhelming, and by demystifying these channels, the council enables us to make educated decisions on how to effectively engage our audience within the digital landscape."

Leading the Charge in Digital Transformation

Lindsey Wilkes, the Senior Vice President of Business Development and new leader of the council, echoed similar sentiments, underlining the council’s role in setting SMBs up not only to keep pace but to lead and innovate within the industry. By leveraging collective expertise, the council will provide SMBs with the necessary tools to thrive within their respective markets.

The creation of the Emerging Channels Council is indicative of Orange 142’s commitment to fine-tuning its offerings to better meet the needs of its clients. Their focus is not just on keeping up with evolving trends but on equipping SMBs to lead discussions in the digital marketing space.

Conclusion

With a strong portfolio of digital marketing solutions, Orange 142 aims to produce reliable results while helping SMBs navigate the complexities of the digital marketing landscape. The formation of the Emerging Channels Council signifies a major step toward leveling the playing field within the advertising industry, ensuring all businesses can tap into the burgeoning potential that the digital world has to offer. By harnessing this initiative, SMBs will not only participate in the digital marketing revolution but may very well shape its direction in the years to come.