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XGIMI's Entering the Commercial Projection Arena

XGIMI, a brand that has consistently redefined home projection, is now setting its sights on the commercial sector. Known for merging elegant design with advanced technology, XGIMI has successfully revamped a field that often felt stagnant. With the upcoming introduction of the TITAN projector at IFA 2025, their first model aimed at professionals, the company is poised to make waves beyond residential environments.

A New Direction for XGIMI

For more than ten years, XGIMI has made a name for itself in the projection market by making users care about their products. The company has gained a reputation through its dedication to thoughtful design, smart software integration, and immersive visual experiences. Now, they aim to bring this commitment to a more professional audience, which they believe has been underserved in the past.

Apollo Zhong, the Chairman of XGIMI, articulated the brand's evolution: "We have spent years refining the experience of projection for everyday users. However, the demands of professionals who host immersive presentations or manage meeting spaces are evolving, and we believe it is time to adapt our offerings."

Bridging the Gap

With TITAN, XGIMI is looking to change the narrative around commercial projectors. The brand's philosophy—prioritizing flexibility, simplicity, and visual quality—remains core to their approach. XGIMI has identified a significant disparity in the market: top-tier visuals typically come with a hefty price tag, creating barriers for professionals. Zhong emphasized, "We are dedicated to narrowing this gap by utilizing technology to make high-quality results more accessible."

The TITAN: A Preview

Scheduled to make its debut at ShowStoppers @ IFA on September 4, 2025, in Berlin, the TITAN projector is set to showcase what is possible in professional projection. Attendees will have the chance to interact with this ground-breaking device and gain insight into the vision behind XGIMI's expansion into the professional realm. The product will also be exhibited at booth H21-117 from September 5-9, 2025. Through these presentations, XGIMI aims to highlight a new category of projectors designed not just for functionality, but for enhancing user experience in professional settings, including boardrooms and event venues.

Zhong further commented, "TITAN marks a pivotal step for XGIMI, transitioning from a brand focused solely on consumer products to one that meets the needs of professional users. We understand the evolving requirements of event organizers, corporate leaders, and cinema enthusiasts, all of whom deserve exceptional visuals without prohibitive costs."

Company Philosophy and Collaborations

Since its inception in 2013, XGIMI has partnered with industry giants like Google, Harman Kardon, and Texas Instruments, resulting in innovative, all-in-one entertainment devices. Their commitment to a user-centric design continues to guide their product development, aiming to provide both home and portable projection solutions that excel in performance and ease-of-use.

As the date of the TITAN's reveal nears, it is clear that XGIMI is looking to solidify its position in the professional market. This move represents not only a new product launch but a complete rethinking of what projection can achieve in professional atmospheres. With the continuous development of their product ecosystem extending beyond traditional home use, the future looks promising for XGIMI and its upcoming offerings.

For more updates from XGIMI leading up to IFA 2025, visit their official website and follow them on social media platforms such as Instagram, Twitter, and LinkedIn.